Tag Archives: Web search engine

Link Building Strategy (Day 52)

After knowing I am doing an intern in an SEO company, a lot of friends joke that I become a geek. In fact for most people, who heard of SEO before, deeming that this is a work with too much technology work. Because You have to know what kind of page with what kind of codes could be crawled better by searching engine. However, I never agree with the “geek” thing, though sometimes the ” rel=” ” “meta tags” etc. are really tedious.

Link-building is usually considered as an important “off-page” fact that relates to the ranking. And a successful link-building needs strategy too. First of all, we have to figure out how to build linking popularity. Search engines don’t crawl useless websites, and they care more about links from authorities websites  or websites which focus the same content as your website.

There are some basic ways to build link popularity,  the article “A Linking Campaign Pimer” is claimed as the oldest and the most famous method for link popularity improvement. You need to link other sites to your websites meanwhile asking them to link you back. The most simple way is that you can search for your keyword through the big searching engines firstly, then find the top website of the results and attempt to build link with them.

However, Building links is only one side. Another side is that the website should have attractive content, otherwise audience would not like to visit for a second time. There are five well-known link building strategies on this part,  and we do need to keep in mind that the content only alive until they are read by people.

In fact, building links strategy has much commons with the social media strategy. Because you have to target your audience, find where they are, you need to monitor the process and also concerns on the feedback. Link building is a long time programme, you need to be patient and focus on every detail.

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What is Link Building? (Day 51)

It is not easy to explain Link Building in a short way, since here on my left hand, there is a huge book about this. And I have been spending a long time reading it.Generally speaking, link building is a process that you can enter different websites through a variety of methods, and then get one of  links linked to a page of your website. (short descrption)

But why we need Link Building?  First, we can get more and more traffic.  Visitors from other websites will be attracted to the website by clicking the link on other websites, once the website has various links,visitors are various too. Second, Link building helps the website win a better ranking on major searching engines like Google, Yahoo, Bing etc. Most people pick searching results which show up in the first ranking page, thus, a top pageranking is extremely essential.

About the relationship between Linke Building and Social Media, I have discussed before in previous blog articles.As I said, link building plays an important role in SEO, which helps different searching engine successfully crawl to a specific website. However, we cannot treat link building as a simple concept, plus, it doesn’t mean that the more links you have , the better ranking you obtain.

To win audience through social media needs a lot of work, same as link building. SEO is not only about building links. Some pages cannot be crawled, such as the robot.txt file. Pages with too many links are not recommended either with the fact that search engines tend to only crawl about 100 links on any given pages.

There are 7 link building mistakes you should avoid. However, these mistakes are just a small piece of the whole SEO that should pay attention to. Link building also has relevant technologies and strategies to support, which will be discussed further in next articles.

 

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