Tag Archives: Twitter

Start a Blog for Yourself or Business: Top 10 Basics You Should Know!

Have a blog for yourself was the first thing I talked about when I started this blog. But it seems that I have never really specifically introduce how to start a blog…so in this article, I want to make it more in details. It is easier than you imagine, but there are still some basic knowledge you have to keep in mind.

1.  The Name of your Blog, and the Tagline

No matter you are a person or you will write for a business,  think of the name and tagline carefully before you start. Because it is hard for you to go back to revise it, and the most important is, the TAGLINE will be indexed by the search engine.

2. What to Blog?

The whole social media network is Share, Share and Share. Blog is a way to show yourself, and your product, so if you want to go viral, you need audience who would like to Share your content. “Content is the King”, as I always say. Blog something you are good at and interested in, so that you could at least write something worthy of share. If you love Fashion, love cooking, love traveling, love to watch Movies…go ahead and blog them!

3. Blogging Software

Find a blogging software which is easy to use. There are millions of blog website out there,but I personally suggest that you should find the one which suits your content most. Like in fashion blogosphere, most fashionistas prefer to blog through Blogger than WordPress…

4. URL

An important element to customize your blog.  You can also use it with your company’s domain together.

5. Layout

Simple and Easy is what I high recommend. You can always put beautiful images that reflect your topic, but the layout should still be clear. There are some blogs show up with awful text colors and crazy background, which won’t attract people to read.

6.  Links and Social Media pluggins.

Besides those basic SEO skills that I wrote in the last blog article, never ever forget building Links and add Social media pluggins to your blog. They are the keys for your blog to be exposed and shared.

7. Categorize your blog articles.

Never ignore the function of TAGs, while never ignore Categories. Categorize your blog articles, and you are very welcome to multi-categorize them. For example, this article I am writing can be categorized as Social Media Blog, while also Social Media Marketing…

8. Track your audience.

Most blogging software help you track where and how do your clicks come from. You can always found a clear chart on your dashboard to get to know your audience.

9. Comment Trackback

It is up to the author if they want people to comment on blogs…even though there are so much spam nowadays, it will never be wrong if you keep your comment open to audience, especially when you are blogging for your business…because you need to communicate with your consumers/potential consumers.  And be sure to trackback comments, so you will be notified when you audience reply to your message—-this means a great start of a conversation directly with your fans/consumers.

 

10. Comment on other blogs.

Another best way to attract audience and to run your blog better. You can start to comment on others’ blog even before your blog officially launched. Making friends with bloggers, knowing what they have been up to. Involve other blogs and bloggers are the best start to participate the online community.

 

 

Leave a comment

Filed under SEO, social media blog, social media networking

How to Get More Twitter Followers?

We always say that we need to Communicate with our customers when running a business today, since the whole world enters Social Media Era. And everything we do needs to be networked.

If you want a success in your business, you need to first make success in your related social media platform. Because now it is the time that customers take actions. All you need to do is to listen to them and communicate with them.

But how?

Twitter is the most important and popular platform to talk to your customers and fans directly. But if you have no followers, you have no one to talk to. So I will give you some tips on how to attract more twitter fans based on my own experiences.

1.  Start to follow people.  

It seems easy, but you have to keep in mind that “people” here means those twitter user who might probably be interested in your products. You can not follow people blindly, you need to focus on twitter user who have the same interest as your business do.

For example, If you are running a fashion site for online shopping, you have to find people who love fashion while love online shopping. You can find them by searching keywords through twitter’s searching bar.

2. Talk to people who you are following. 

Read their tweets and reply them friendly. You can give them compliment, answer their questions…you need to make them feel that you are a friend of them online. Care about their daily lives, give them best advice when they need help by “Mentioning” them or “Retweeting” them. Then they will begin to notice you, follow you back, and want to know you.

And trust me, twitter users love to follow people who talk to them, if you love communication, lots of people will find you and will start t0 follow you.

3. Unfollow people who don’t follow you back in time.

You need to unfollow people who don’t follow you back. Solely spend your times on people who deserve your time. 

4. Tweet more High-quality Tweets.

Tweet information that are not “nonsense”. You followers would like to know what is going on with your business, what is the hottest trend in your feild, what is the story behind…they don’t want to know how many burgers you eat today and why you hate the girl who lives next door!

5. Follow your related industries and retweet useful information from them.

If you are a movie studio, you can retweet tweets from movie companies on new movie previews; if you are a restaurant manager, you can reweet tweets from healthy tips on “green recipe” etc. Make your twitter as a information source.

 

 

 

3 Comments

Filed under social media marketing, social media networking

How Chinese Weibo has Changed China

Weibo is the chinese name for “Micro blog”, which was born two years ago, but now has already reached millions of users. Because of the strict censorship in China, the birth of weibo is the same as the birth of “Xiaonei”, “kaixin”, which fills the vacancy of international social network sites like “facebook ” “twitter” in China. However, with the development of Weibo, Chinese internet has indeed brought lots of changes to Chinese social media landscape so far.

Social network is a highly free sharing network, which has never been real built in China. Chinese government keeps eyes on all tweets that Chinese tweeted in Chinese weibo. It has happened many times that “sensitive” tweets were deleted by the Sina weibo authority. Compare with the press freedom of Twitter, Weibo’s topic limitations are ridiculous, nevertheless, Chinese netizens are deeply impacted by the development of social media.

1. Chinese realizes that social media could be a first platform for them to receive news. Everyone can be a reporter through social media and the existence of traditional media in China (which is highly censored by Chinese authorities) is not highly trustful anymore.

2. “Sharism” is an important concept to be realized. “Sharism” is connected closely with the work “collective intelligence”, there are people from different careers in Weibo, politicians and celebrities might lead normal netizens to some different worldviews. Weibo is becoming the most popular site for chinese netizens to share knowledge, especially on current society news. With only 140 characters limit, Chinese people are so happy to discover a land that could spread the word. After the happening of Chinese train accident in the spring of 2011, Weibo even begins to own the “political” features: lots of Chinese netizens start to believe that the more they share, the better society will be.

3. Social Media could help business. Social media online campaign is still quite new for Chinese people. And in fact the online campaign has really set up yet, but it is still easy to see that a lot of companies are beginning to use weibo to communicate with their audience. A lot of business people are beginning to use weibo to do advertisement for their productions. Chinese market is becoming more and more active and colorful.

When I first came to Netherlands, every time my Chinese friends ask me what is my major, it is always tough for me to explain what is New Media. Once I mention the name of social media, they will wonder that why social media needs to be studied. But now, there are more and more people begin to do take part in the research of social media, a lot of companies in China begin to have social media department for their online marketings.

Although social media in China is still under an un-freedom environment, with the development of social media and the increasing realization of people, I hope the “free” day will come soon.

2 Comments

Filed under social media marketing, social media networking

A Basic Social Media Plan for Fashion Industry

Social Media is impacting every industry including Fashion.  Social media sites are becoming an important platform for fashion brands to not only communicate with customers, but also promote business directly.

Facebook and Twitter are the most popular social plugins that can be found through fashion industry websites, and they have even become the first place to show their new trend . Thus, how to make use of facebook and twitter is essential for fashion labels to make social media plan at first.

1. Set up an official account for your fashion lable in both Facebook and Twitter. As the most popular social network sites, they can attract most customers amongst all. Fluently statue update is a must. Daily statues must include all information that your potential customers might interested in. For example: the start of sale, new pieces for new season, special offer etc.

2.Put  “Like” button in a proper place. “Like” button is a connection to your network. Your friends can see what you like and then this “like” will possibly spread amongst your friends, and your friends’ friends. For fashion companies it is good if “like” appears in the homepage of wesbite, however, I deem that it is better if it could be shown up below specific pieces. Therefore, it is more likely to promote productions.

3. Online competition and “Tag”. If an online competition is successful enough, it will double the number of fans. The most vital element for a successful online competition relies on bonus and creativity, one thing bare in mind is that trying to involve as many fans as you can. Topic like “what am i wearing today” is always interesting for fashion lovers. Let your fans wear your pieces, upload pictures, and then tag them. Give some bonus or vouchers for the fan who receive most votes from others.

Besides these three basic actions,  Mutual Communication should not be forgotten. When you have no idea what to update,  just communicate with your fans online. Read their replies and trying to respond, especially when they ask you something, please give an answer. Asking some questions online is also a good choice, it will encourage  your followers and fans take part in.

For social media plans these are the most basic ways. Different companies must have different marketing plans depending on different customers and goals. Social media is the best place for you to know your audience. It is always easier said than done, so before making an online marketing plan, you still have to do much research.

3 Comments

Filed under fashion, social media marketing, social media networking

Social Media Relationship

Although online social network sites exist virtually, the relationship amongst people in this social network are not virtual, since we all use real names to communicate and share through social media platform. There is always a debate on the social media relationship, some people are wondering if it is true that relationship through social media network could help people to increase their real relationship. According to some relevant research, most people think in fact the social media relationship is just a bubble thing.

However, there is indeed something people are concern about when using social media. Especially after we begin to be friends with people we dont really know but need to be tied with. If you are friends with business partners or your boss, you will begin to care about your personal life, making sure that only proper pictures be uploaded and tagged. No matter how tough a day you have spent in the office, blaming it though facebook and twitter needs to be considered again and again.

It is also claimed that social media is becoming a testing tool for employers to check on their applicants. They can easily discover how their applicants really are through their personal profile, online statues and friends. This is also a problem that GOOGLE+ tries to figure out, so they have the circle function to help netizens protect their personal informations.

Social media relationship is different than that in reality. Communication in reality is always face to face, or through telephones in which way you can always hear each other’s voice. But on social media it is all about information deliveries. To some extend, a birthday wish on friend’s wall could really make them feel good, however, some research shows that the number of real close friends through social media is no more than 5.

Besides, social media is changing the relationship. You cannot help campare yourselves with others since every time you log in social media sites, since all information are about your friends. Of course there will come some pressure, no matter for job compare or life compare, especially while you are in a hard situation. At the same time, if you are critical or rude on social media, which might damage your brand and how people view you.

Leave a comment

Filed under social media networking

Privacy of Social Network? (Day 28)

Recently, the Chinese social network is getting quite interesting.The Chinese Twitter (Weibo) exposed some private issues on political sides.

For example, a local officer who talked with his lover through his account got caught by the policemen, and things turned out that he was corrupted. Meanwhile, a young lady who claimed that she was a daughter of the CEO of Chinese Red Cross while uploaded a lot of pictures of luxuries on her Weibo page. Since it caught public’s attention, relevant government departments began to investigate this person and it turned out that the whole Chinese Red Cross organization is even corrupted.

This is so true but sad. The true side is that finally China has something could be talked about on social network issues, the sad side is that China has a terrible corruption situation while the privacy of social network needs to be thought about.

In fact, I am good at spying someone on Facebook. Though for the first time when I registered Facebook, I was hesitated that do I really have to put my real name on this site? Will there be something bad happen if my profile was public like this? However, it seems that no one really cares, since real names and information could help us to find our friends and keep our relationship in our circles.

There are some privacy settings on social media account for sure, and Facebook is claimed as the safest social media sites. However, there are still some problems like you can know a person by looking at his friend list.

Netizens could always make them as private as they can: block the wall, make no one see the profiles etc. But with the development of social network site itself, sometimes the site could not help itself to spread the word. One day I made a new friend on a party, the next day we added each other on Facebook. Then on his wall, Facebook stated: “XXX and Cici are now friends after attending XXX party”… I was embarrassed, hoping no one could see this.

However, facebook and twitter are two different social media network sites. On twitter we don’t have to use our real name and know all information about our friends, instead we can only receive information from people we want to know. But on Twitter, every one could get information from you even they are not your followers.

Privacy is a question that I have no idea how to answer , since I have lots of doubts myself. But social media helps you know a person more to some extend. By watching picture albums, I can see how many places this person has been, by watching his statues, I can see what his life is going recently. Social media shortens our distance.

Is it possible that Facebook could help a policeman catch the criminal? Is it possible that my boss could fire me just because a drunk face? Sometimes I even feel I am living out of this world is I don’t log on Facebook even for a day.

Related articles:

Privacy 2.0

http://www.economist.com/node/15350984

A bill of privacy right for social network users

http://www.eff.org/deeplinks/2010/05/bill-privacy-rights-social-network-users

Privacy and security issues in social network

http://www.fastcompany.com/articles/2008/10/social-networking-security.html

Leave a comment

Filed under social media networking

Facebook “Likes” and Twitter “Follows” (Day 24)

Social media networking has already become an indivisible part of our daily lives. I cannot help wondering what ways did bloggers use to advertise themselves a few year ago when Facebook and Twitter were not widely used.  With an increasing popularity, nowadays, Facebook “Like” and Twitter “Follow” buttons are a”MUST” for bloggers to promote blogs. Besides bloggers, organizations, hotels, clubs, big companies etc. are aslo seriously relying on these two small buttons to connect with fans.

Maybe for us, normal netizens, “like” and “follow” is just a “click” , but in fact they are very important for companies. There is a big power behind buttons. The number of how many “likes” and how many “follows”could demonstrate what interests are in audience. And a big audience makes a company easily to beat their competitors.

Social network is a global network, Facebook and Twitter could even be treated as the biggest online traffic booster. And there is indeed some investigations going on on the traffic data of social media. It is said that there are 22% more pages for Facebook users to browse, and the traffic increase more than 3 times trough Facebook buttons.

One day after attending a party with awesome music, I liked the page of this party organization on Facebook, then continually I began to receive new parties from this organizations. Since it is always fun to hang out with friends in the weekend for wonderful parties, I am never tired of receiving news feed from them. Thus, I think the “like” and “follow” buttons are in fact positive for both sides: companies and fans.

Not only companies could earn merits, but it is also convenient for fans to get their interested information. Companies can know more about their audience, audience can be better informed. The “Likes” follows the rule of development of social media : social and easy. Plus, humans like giving kudos.(for more information, please read here)

We also say that internet is a virtual world, however, “likes” and “follows” are virtual “kudos” but not virtual relationships. “Followers”  stands a real relationship between you and your followers, and it all about real people and real relations. Remember what did Gary say before? We must interact with our followers and we have to talk to them.

“Followers” are real people.  Besides the fact that some of them are “follow psychos”, most of them are showing their interests, and hope you could follow them back.  There are some methods on what to do with Twitter followers, and I think am really bad at it.

Some people are looking down on the important side of “followers” as me, but it turns out that keeping relationship with followers is important for online promotion, otherwise no one will care about you anymore. I do believe that the communication with followers also means a lot for the social media marketing too. Keep updating and asking questions could help keeping followers informed and let them participate in a small social network.

“Likes” and “Follows” goes viral.

2 Comments

Filed under social media marketing, social media networking

Social Media Viral Marketing (Day 23)

In fact, Viral Marketing actually has a lot of names. You probably feel a bit strange with the phrase, but your must have heard one of its other terms, like “Word of mouth“, like “Buzz marketing”. Shortly, it is a social media marketing strategy.As the original “viral” meaning, the social media campaign is spread in a large number of people: be talked about, be shared, be concerned…be passed from one person to another one without paid media. And viral marketing will bring bigger promotion and make better profit.

It is said that E-mail is the basic strategy for viral marketing, since E-Mail encourages people to forward information. With the development of social media, we have more and more platform to do viral Marketings. Especially for Twitter, Facebook, and Youtube.There are lots of forms for Viral Marketing: advergames, video clip, ebooks, interactive flash etc. And no matter in what way, the purpose is to GO VIRAL.

There are some discussions on the difference between Viral marketing and Social Marketing. Personally I think the former is more about “spread” and “profit”. Viral marketing increases traffic and attracts people through social media platforms, let netizens spread the word in order to promote a specific production or a brand while spends least money.

It is even not hard to discover that, when referring to viral marketing, not only big companies could win most profits, because of the low-paid features, a lot of small companies could also achieve success. It is universe acknowledged that money makes the world go round. The most important reason why people use Viral marketing is because it could make the biggest profit with lowest cost.And it really works!

How to do a successful viral marketing? Besides some vital elements that I have talked about on social media campaign in past articles, I do believe marketers should focus on the real value,  try to make the campaign creative, entertaining enough so that netizens would like to spread. Thus, the viral marketing is not only about a competition on social media sharing , but also about a competition on “brainstorm”.

Leave a comment

Filed under social media marketing, social media networking

Your Social Media Personal Brand? ( Day 14)

Of course I know the big power of Social Media, and I understand how people are happily freely share knowledges nowadays, and I am a big Facebook fan too.However, I have always been doubted on why we should develop our individual social media brand, is this necessary?

I have talked about the social medial campaign a few days before, clearly, social media is becoming a popular platform for big companies to advertise themselves and make better profits.

In the beginning, social media sites like facebook and twitter etc. are starting from individuals’ pages. Because companies attract a large scale of audience, who are getting used to broadcasting daily lives online, it creates the possibility that marketing through social media could be successful.  Thus, we cannot help asking, why dont we use social media to build our personal brands?

Actually personal brand is a concept from PR (public relations), with the development of web 2.0,  individuals are more outstanding from their social media pages. Celebrities expose themselves more in front of public to attract more followers while normal people could become famous by sharing informations.

One of the biggest successful examples is Gary Vaynerchuk, he walks in the frontier field of social media, and now becomes one of the most famous and popular person in USA, and even the whole world.

Looking at his twitter,  with a  big number of 88 thousand fans, he also follows more than 10 thousand people. Unlike those hollywood stars who keep showing themselves through twitter and treating other fans’ replays as nothing —well, I have this frustrated experience, I mentioned my favorite football star millions of times wishing he could reply me even only one time, but this wish never came true—His twitter page is full of interactions with people, which makes me wonder if he does nothing every day but only communicates with his fans.

However, if we say creating a facebook and a twitter account is a must, then communicating with fans is one of the most important ways to build the personal brand. In order to become famous in social media,  individuals have to learn to listen to fans firstly, fans are taking the main actions. It is not hard to find out that there are so many alleged “experts” teaching us how to set up the personal brand, but in fact they  dont even have their personal brands with themselves, not mention famous personal brands :S

Mainly speaking,a successful social media personal blog needs lots of works: including bloggings, audience targets, social community research, brand ambassador selection etc.  And when referring the reasons why, even Mr.D says the same: “it is the future.”

Future? Does every one needs to run a personal brand on social media? Or is it just a “huge ego”thing? There is no doubt that a successful personal social media brand could help promote individuals themselves and even create business profits.But in the future, when every one has a personal brand, I am really not sure if we can still call it “personal brand” !

It is said that it is better to talk about usable things which interest audience when developing the personal brand in order to get more fans,  so if people only want to be a narcissist and keep talking about their daily lives won’t get  what they really want.  Personal social media brand, which is an outcome from the development of social media network, to some extend shows that everyone equally shares knowledges, i mean, useful knowledges.

Gary Vaynerchuk says, all people with personal social media brand have to do is to focus on their audience, then just let the audience grow naturally, which is the advantage that only social media network could bring. I totally agree with him, but personal brands cannot be fit in everywhere, in every person. Now it is a new era, and it is a perfect time to start your personal social media brand, but when personal social media brand gets more popular, then there might won’t be so many influential brands anymore except first ones. Until then, there probably will have new personal brand issues in other ways.

However, at present, we normal people, cannot be exposed in front of traditional media as hollywood stars, social media is the best platform to expose ourselves. At least it creates a feeling that we exist in the world, plus, if you are jobless or leading a misery life, why not try to create your personal social media brand to increase your exposure and even make money on it?

2 Comments

Filed under social media marketing, social media networking

Link Building and Social Media (Day 10)

Unluckily, Mr.D didn’t show up today, after receiving his message about today’s assignment through mobile phone,  I spent a whole day acting like a zombie. Because I have lots of question marks in my head, wondering the topic today: social media and link building.

If we try to understand what is link building, Wikipedia will lead us to the page of “SEO(Search Engine Optimization)”, which has been briefly described in the first day’s blog article. But “link building” does not  mean SEO fully, but it is SEO’s trump card, it plays an important role in SEO.

Here comes a word called backlink , it generally means incoming links to a websites or a web page. This is very important, because inbound links could help websites or pages achieve higher rankings through the major searching engines, like Google, Bing, Yahoo etc. And that is what SEO talks about. Therefore, what “link building” doing exactly is to build links to websites and web pages in order to help them win more exposure on the internet. The more links have been built, the better the ranking will be, then more audience will come to visit.

But what is the relationship between link building and social media? I found many articles on the importance of social media ‘s part on link building strategies, the answer is s till blurry. Thanks to Mr.S (my another boss), when all staff went home leaving me alone behind in the office, he used a simple graph leads me walking out from the darkness. SEO and Social Media are separate conceptions, and link building, which belongs to the former doesn’t relates to social media either. But when they are together, they could promote the ranking of the websites or web pages.

Using social media as the platform for “link building” could help develop effective business relationships.  For example, if a website have a twitter account or facebook page, when it has more “likes” and more retweets, a bigger popularity could help the ranking of this website higher, which is also what “link building” do. A better ranking could attract more potential consumer so that the business will possible be promoted, more profits will be made. While a company is working hard on its SEO’s link building, social media should not be forgotten.

Social plugins become essential elements, because they lead netizens to a specific website or web page’s social media platform. In other words, if a website/web page want to attract more visitors, or be easier to be found, it have to be shared through social media. There is no doubt that every one is getting involved in the social network, no matter for business or personal promotions.

Facebook and Twitter  are the two biggest social media sites which always come first according to websites. Besides that there are also blogs, forums, RSS to use. In fact,on one hand, there are  many link building softwares and computer technologies help the SEO; on the other hand, link building is a link sharing between social media and netizens. The final purpose is to come out a better ranking on major searching engines.

Though there are a large number of ways to build link popularity, it is not only about adding a link then walk away. Interactions, communications, quality of websites are all vital elements, especially for social media. Because links are built for attracting audience. Unlike the old ways of promotion, audience is the one who really take actions. Link-building provides links, audiences spread them and make them be seen by more people.

Today is my last day of the second week. I am already shocked by the power of  Social media and how it changes the world. And I even begin to believe that social media could get rid of our selfishness.

1 Comment

Filed under SEO, social media networking