Tag Archives: social network

How to Attract More Traffic to your Blog?

Recently  I’ve been busy doing social media marketing for an online fashion community. Thus, for two months I haven’t updated anything here. However, with two months’  new online marketing  experiences, I have more to write about.

Today I would like to share some tips on blog promotion with you.

I always believe thatContent is the King, but I also want to say that If you want more traffic, you need to expose more about your blog. You have to make much noise to attract traffic.

First, make sure where do your traffic come from.  You can find something about your audience from the statistic part on your dashboard. You can see the area where most visitors come from, their traffic source etc.

Second, try to write some content to match the “Hot keyword” from the region where your audience from. For example, if you are writing fashion blog, when your audience are more from uk, you can focus on some UK fashion icons’ styles. If you are writing about entertainment,  when you audience are more  from India, you can sure focus on Bollywood, or india celebrities in Hollywood etc. I know this sounds subservient ? but it does help you earm more traffic from different areas of the world.

Third, Communication with other blogers! I have to say that this is the fastest way to earn your traffic. After your new blog article is published, go out to the world blogosphere to see what other bloggers write about. Leave messages to blogs which have the same topic as you.  Fashion to fashion, food to food, social media to social media…which gonna make more sense. The messages you leave should be high-quality, and then be sure to make your link to your blog in the end of your message, which can lead bloggers back to your own blog.

Fourth, try to use different social media sites to expose your blog address. Submit your link to release share sites like Digg,   share your new articles with fans on twitter and friends on facebook. Try to find some related online communities, make an account, and only share part of ideas and pictures from your blogs. Like Tumblr, you can always insert your blog link.

Last, try to use an attractive title for your blog articles.  Want your blog to be searched through Search engine? Try to think if you are the guy who is searching for information, what keywords you will type in the seaching bar? Try to use more words like “How to…” “What to…” “Top 10 must…” “You should…”, which gonna definitely help your blog rank higher on the result page.

 

 

Advertisements

4 Comments

Filed under social media blog, social media marketing

How Social Media Helps in PR

PR is short for public relations.  Briefly speaking, public relation is an action of pomotion. PR agencies help companies build their favorable public images. When social media hasn’t become a part of our lives, PR is more likely focus on traditional media. But now, things changes. PR is is closely connected with social media, tradtional media is  no longer the main platform for building public images.

Today I want to make two points on how Social Media has helped PR:

1. Social Media helps you to find out where is your main audience. Though facebook and twitter are the most popular social network sites, there are still some different sites with different group of audience, which depends on countries, ages etc. The most simple way is trysocial media metrics tools to test where lies the biggest audience. A good research needs to be done, and the social media’s landscape in specific region needs to be considered.

For example, twitter is not the main social media network sites in Chinese speaking countries: including China, Taiwa, Hongkong, since they are more interested in using Sina Weibo. Thus, when thining of promotions in these areas, Sina Weibo should be a platform to be concerned.

2. Social Media helps PR agency talk with customers directly, which could lead PR agency to change their marketing plan on time after listening to customers. Social media is a channel for communications, not a marketing tactic. No matter how many fans you have , no matter the number is one million or one billion, you cannot ignore them. Social media helps you listen to them and let them take the actions. If PR agency communicate with customers more often, they will know more about what this market demand, and a better promotion plan will be built.

In a nutshell, social media could boast the efforts for PR agency. PR agency should start to research on how to make good use of it.

 

1 Comment

Filed under social media marketing, social media networking

Social Media Relationship

Although online social network sites exist virtually, the relationship amongst people in this social network are not virtual, since we all use real names to communicate and share through social media platform. There is always a debate on the social media relationship, some people are wondering if it is true that relationship through social media network could help people to increase their real relationship. According to some relevant research, most people think in fact the social media relationship is just a bubble thing.

However, there is indeed something people are concern about when using social media. Especially after we begin to be friends with people we dont really know but need to be tied with. If you are friends with business partners or your boss, you will begin to care about your personal life, making sure that only proper pictures be uploaded and tagged. No matter how tough a day you have spent in the office, blaming it though facebook and twitter needs to be considered again and again.

It is also claimed that social media is becoming a testing tool for employers to check on their applicants. They can easily discover how their applicants really are through their personal profile, online statues and friends. This is also a problem that GOOGLE+ tries to figure out, so they have the circle function to help netizens protect their personal informations.

Social media relationship is different than that in reality. Communication in reality is always face to face, or through telephones in which way you can always hear each other’s voice. But on social media it is all about information deliveries. To some extend, a birthday wish on friend’s wall could really make them feel good, however, some research shows that the number of real close friends through social media is no more than 5.

Besides, social media is changing the relationship. You cannot help campare yourselves with others since every time you log in social media sites, since all information are about your friends. Of course there will come some pressure, no matter for job compare or life compare, especially while you are in a hard situation. At the same time, if you are critical or rude on social media, which might damage your brand and how people view you.

Leave a comment

Filed under social media networking

 Guide to Win Social Media Online Contest (Day 29)

There are so many online contests going on nowadays, and Facebook is the main platform for people to “Like”. Generally the online contest is more about winning votes. And the contest  which Mr.D participated two weeks ago continues, until now we have won 80+ votes, definitely on the  first place amongst all competitors.

This is a nice result we would like see, not only for the VIP party tickets we will receive as the winner, but also for “winning an online contest on social media”.

Hereby I would like to share my methods with you, they are short, easy, but very useful.

  1. Personal E-mails and Messages. I have to admit that people who receive your mail and messages will probably consider it is a spam, and they won’t take any actions on that. So the best way is try not to make your mails look like a spam. A lot of spam letters start with “hey dear could you please…”, and you have to avoid this beginning. Just calm down, take a deep breath, and write a sincerely clearly and persuasive letter. Make sure your friends will listen to you and help you win.
  2. Bonus. There is no one in the world dislikes bonus. Though I didn’t point this out on Mr.D’s contest, but it really works. If you are a company which has enough money to offer  some free gifts, please do this. In fact you don’t have to make every one get something, you can set limited number of big prize for random people. And for netizens, only a “click” really makes a good deal.
  3. Make use of your network.  We all know that in order to win an online contest, first thing we should start from our network. At least there are some basic things we should do:  posting on your walls, creating an events to gather all of your friends do the voting, talking to your friends who is online, tweet your contest…
  4. Buy Votes.  There are some people online who sell votes. I am not sure about the price, but if this voting is really extremely important to you, you can do it, why not? If they can make you win!
  5. Facebook platform. There are some interesting groups in facebook like “50 likes or votes” , “contests exchange votes/likes“, you can post the your contest and ask for more people to vote for you. But remember, before you are waiting for more votes, please be an active voter yourself. Go to people’s contest on this page and vote for them, after voting, tell them you are done!
Plus, there are still more ways to use for online contest. You can always choose the best way that you like. But there are two things I wan you to know:
  1. Don’t believe in forum so much. I have tried some alleged forums, but too bad that no one responded me. I think probably is because it is not that convenient for people to move from current forum to another social media site, besides, the discussion in one forum always changes so fast, maybe only ten minutes later, no one could notice your contest anymore.
  2. Don’t leave comments on your own contest. Facebook is really good at tracking your footprints. No matter there are how many people vote for you, once you leave a comments, all of them will get a notification from Facebook, which could be annoying to some extend. It could leads to an “unlike”  result.
Related articles:
How to win an online voted based contest:
How to run a successful social media contest:
Where to get contest votes:

2 Comments

Filed under social media marketing, social media networking

Privacy of Social Network? (Day 28)

Recently, the Chinese social network is getting quite interesting.The Chinese Twitter (Weibo) exposed some private issues on political sides.

For example, a local officer who talked with his lover through his account got caught by the policemen, and things turned out that he was corrupted. Meanwhile, a young lady who claimed that she was a daughter of the CEO of Chinese Red Cross while uploaded a lot of pictures of luxuries on her Weibo page. Since it caught public’s attention, relevant government departments began to investigate this person and it turned out that the whole Chinese Red Cross organization is even corrupted.

This is so true but sad. The true side is that finally China has something could be talked about on social network issues, the sad side is that China has a terrible corruption situation while the privacy of social network needs to be thought about.

In fact, I am good at spying someone on Facebook. Though for the first time when I registered Facebook, I was hesitated that do I really have to put my real name on this site? Will there be something bad happen if my profile was public like this? However, it seems that no one really cares, since real names and information could help us to find our friends and keep our relationship in our circles.

There are some privacy settings on social media account for sure, and Facebook is claimed as the safest social media sites. However, there are still some problems like you can know a person by looking at his friend list.

Netizens could always make them as private as they can: block the wall, make no one see the profiles etc. But with the development of social network site itself, sometimes the site could not help itself to spread the word. One day I made a new friend on a party, the next day we added each other on Facebook. Then on his wall, Facebook stated: “XXX and Cici are now friends after attending XXX party”… I was embarrassed, hoping no one could see this.

However, facebook and twitter are two different social media network sites. On twitter we don’t have to use our real name and know all information about our friends, instead we can only receive information from people we want to know. But on Twitter, every one could get information from you even they are not your followers.

Privacy is a question that I have no idea how to answer , since I have lots of doubts myself. But social media helps you know a person more to some extend. By watching picture albums, I can see how many places this person has been, by watching his statues, I can see what his life is going recently. Social media shortens our distance.

Is it possible that Facebook could help a policeman catch the criminal? Is it possible that my boss could fire me just because a drunk face? Sometimes I even feel I am living out of this world is I don’t log on Facebook even for a day.

Related articles:

Privacy 2.0

http://www.economist.com/node/15350984

A bill of privacy right for social network users

http://www.eff.org/deeplinks/2010/05/bill-privacy-rights-social-network-users

Privacy and security issues in social network

http://www.fastcompany.com/articles/2008/10/social-networking-security.html

Leave a comment

Filed under social media networking

Facebook “Likes” and Twitter “Follows” (Day 24)

Social media networking has already become an indivisible part of our daily lives. I cannot help wondering what ways did bloggers use to advertise themselves a few year ago when Facebook and Twitter were not widely used.  With an increasing popularity, nowadays, Facebook “Like” and Twitter “Follow” buttons are a”MUST” for bloggers to promote blogs. Besides bloggers, organizations, hotels, clubs, big companies etc. are aslo seriously relying on these two small buttons to connect with fans.

Maybe for us, normal netizens, “like” and “follow” is just a “click” , but in fact they are very important for companies. There is a big power behind buttons. The number of how many “likes” and how many “follows”could demonstrate what interests are in audience. And a big audience makes a company easily to beat their competitors.

Social network is a global network, Facebook and Twitter could even be treated as the biggest online traffic booster. And there is indeed some investigations going on on the traffic data of social media. It is said that there are 22% more pages for Facebook users to browse, and the traffic increase more than 3 times trough Facebook buttons.

One day after attending a party with awesome music, I liked the page of this party organization on Facebook, then continually I began to receive new parties from this organizations. Since it is always fun to hang out with friends in the weekend for wonderful parties, I am never tired of receiving news feed from them. Thus, I think the “like” and “follow” buttons are in fact positive for both sides: companies and fans.

Not only companies could earn merits, but it is also convenient for fans to get their interested information. Companies can know more about their audience, audience can be better informed. The “Likes” follows the rule of development of social media : social and easy. Plus, humans like giving kudos.(for more information, please read here)

We also say that internet is a virtual world, however, “likes” and “follows” are virtual “kudos” but not virtual relationships. “Followers”  stands a real relationship between you and your followers, and it all about real people and real relations. Remember what did Gary say before? We must interact with our followers and we have to talk to them.

“Followers” are real people.  Besides the fact that some of them are “follow psychos”, most of them are showing their interests, and hope you could follow them back.  There are some methods on what to do with Twitter followers, and I think am really bad at it.

Some people are looking down on the important side of “followers” as me, but it turns out that keeping relationship with followers is important for online promotion, otherwise no one will care about you anymore. I do believe that the communication with followers also means a lot for the social media marketing too. Keep updating and asking questions could help keeping followers informed and let them participate in a small social network.

“Likes” and “Follows” goes viral.

2 Comments

Filed under social media marketing, social media networking

Google+ and Google’s Social Media Network (Day 22)

Today is the Independence Day of USA. It is also a rare nice sunny day for amsterdam . However, it seems that “Google+” hit the headline in every media. One of my colleague asked if someone had the “Google+” invitation, and it is a shame that none of us has received the confirm letter from Google. We are all eager to join this “New” social media network.

What is Google+? Generally speaking, it is a social media network, and in fact this social media network is really closed to “Facebook“, which we are all familiar with. Since the moment when Google+ was born,  it is being widely compared with Facebook.  For me, it is a bit weird to use Google to interact with friends,  since it is already powerful enough for people to obtain all kinds of information as the most popular search engine. Besides, Facebook is involving a larger population, and becoming more and more integrated, who really wants to quit Facebook?

But this is not the first time for Google to develop its social media network site. Unfortunately, most social media productions by Google before were not successful. Here is a clear picture of the history of Google’s social media:

As far as I have discovered,  Google’s social media network has achieved  some success to some extend in specific countries.  Like the site Orkut, until the year of 2011, nearly 85% of Orkut users are from Brazil and India.  Friendster, which is considered as the “grandpa” of social media network is one of the most popular sites in Asian countries.

From this picture, we can see that Google has tried different field to launch social media sites, but they have never been really globally grown. Though Google Buzz is a comparably more international and integrated social media site lately, it still made Google face an embarrassed situation. Apparently, Facebook is more convenient and welcomed by citizens.

However, Social Media itself is a developing industry with the development of technology and internet. Someday, there will be something replace Facebook. and the popularity of Facebook actually meet people’s demand in time. Thus, as the most smart search engine (which millions of people even cannot live without), Google reckons it is their time to do a big change on social media network, in order to crash Facebook and build a better social media network, Google+ was born.

Basically Google+ is similar as Facebook, as a recent launched it not only learns a lot of advantages from Facebook but also learns a lot of lessons from its unsuccessful sites before. One of the alleged best features of Google + is the circles.  It makes it more easier that friends are in different groups and circle, so your nightclubbing pictures won’t be seen by your boss if you share this in another circle.

Some people say that Google+ concerns much more on copyright things while Facebook is the co-owner of anything that users publish. But I don’t think this really makes sense, since in my past articles it is already concluded that the real copyrights don’t really exist.

Personally, I am really happy using Facebook right now.And I do believe that Facebook could keep improve itself and get better. Internet is a world of information without boundaries , Google plays an extremely role in this world without any doubt.Google already has a lot of good productions for us to use, like the Google Chrome, Google Map etc.

I always would like to say that I cannot live without Google , however, when Google+ came out, I am really  begin to worry that I will become a slave of Google, and the internet life won’t be fun at all.Plus, it is really troublesome for most of netizens to leave their current social media sites and start all connections again.

It has already been one week since I sent my email to Google+ to ask for an invitation. And now I still haven’t heard anything from them. This time Google+ is really careful to pick first users and check feedbacks to win social media networking market. But neither of them could occupied the whole world, because they both will miss one of the biggest internet market --China. Since Google search engine is kicked out from the mainland, and the Google+ won’t be accepted either. This is very hilarious.What the hell.

Leave a comment

Filed under social media networking

How to Attract Readers to Your Blog (Day 17)

Well, I have to confess that I am ashamed. I am not popular neither online nor in reality. Before starting this article, I really need some professional advice, however,it seems that real popular bloggers scorn this shallow question. Because so far all  information that I could attain online are not from popular bloggers. So Now I guess I can only switch my role from a blogger into a blog reader to guess exactly “how”. Thus, if you find this article through Google or somewhere, please don’t take it seriously.

No matter how many ways there are to attract readers, I still believe: content is the king! If you want to know what  does this mean, please don’t feel annoying to check my first blog article. Readers won’t keep visiting one’s blog if there is full of nonsense. Usually, after a whole day of tired working or studying, while facing the computer back home, people need something different from daily lives. Something that fit their interests, something that make them relaxed and happy, something that cannot be easily found or even don’t exist in reality.

Take the “redhead bitch” Erika Napoletano for example, her blog’s big popularity helps she become one of the most famous personal social media brand.Actually, her contents include many categories, and she is a very creative person considering unconventional stuff like “57 things to do before you die”, which interests bored netizens a lot.

One of the most significant features that only the internet has is that it could turn root-class people into a big celebrity. Every one is equal to each other in social network, every one has the possibility to become famous. To adore a person has many reasons, maybe he is funny, maybe he has talent, maybe he is good looking…And the truth is every person has one shining thing inside to discover. Intending to be a popular blogger, we have to discover this “shining thing” by ourselves.

Who are you? What are you good at? What do you want to share with people? Keep these three things in mind. You have to show yourself but not self-centered in social network, meanwhile, you need to make others interested in you, both personality and contents.

You might get confused until you read this part, because internet is a virtual world, you can be anyone you can. I agree with this too. However, from those face to face interviews with popular bloggers, it is not hard to see that they are just as cute as what they write. Do you know someone who is a boring while have the ability to write interesting stories? Of course not!

“How to attract readers to your blog” has two meanings. One means that you can make people easier found you, earn more clicks, the other means people like to read your blog and keep visiting frequently. You can reach the former with technical ways like using RRS button, sharing through facebook or twitter, building links to obtain a better ranking on major search engines; but for the latter, it needs lost of works to do.

So before taking my advice above, I suggest first you read articles like “how to find your real value”, “how to know yourself”, “how to know what you really like” , that is the thing I think it is more important to build yourself and keep popularity for your blog. Well,speaking of this, why don’t  you just start writing tips on helping people to know themselves? Perhaps it gonna work, who knows ! Haha.

9 Comments

Filed under social media blog

Social Media Landscape (Day 7)

Last weekend, I found out that a guy  I had crush on has already de-registered from the Facebook, which means I cannot spy him anymore. That is too bad, since Facebook is one of the best social media platforms for me to get to know a person. Well, I know this sounds creepy but with the development of Web2.0, it is not rare for us to reach people through the Social network sites, which includes loads of information and connect people with each other.

If we compare social media world to an ocean, then Facebook is just a small fish, and besides that there are millions of species.  Let’s first check what Wikipedia says about Social Media: ” Social Media is media for social interaction, using highly accessible and scalable communication techniques. Social media is the use of web-based and mobile technologies to turn communication into interactive dialogue.” This can be shortly concluded as four “C” words: Context, Contacts, Communications and Collaborations.

Maybe we can say, from the first moment when you upload a picture on the internet, the first moment when you listen to a song through the internet, the first moment when you read an article from your friend on the internet, you are involved  in a “sharing network”, which is the most essential point of Social Media.

Here is a picture clearly demonstrates the social media landscape:

and it is not hard to see that Social Media is more about conversations. All those websites could create conversations between netizens, companies, industries etc. can be considered as social media. And all these tools and services can be divided into different categories, for example: blogs and wikis belong to publications;  youtube and flickr belong to sharings; Skype, forums are discussion tools; Twitters, Plurk are micropubliations etc.

No one can really get out of this social media ocean. Every day there are new softwares and websites come out to take part in the development of social media, and they are getting more and more specific, trying to get closer to our daily lives.

Foursquare is a location based service, it connected with mobile devices and people using “check-in” to tell the world their locations, which even brings an interaction between netizens and the environment. Pipl is a people searching engine, which in the picture belongs to the reputation part, although Google can also be used for people searching, websites like Pipl leads to a more accurate result.

Speaking of SMS (Short Message Service), I am a bit doubtful. Is SMS a social media as well? It looks like that SMS entered our lives much earlier than other social media sites, not mention Facebook. When there is no Facebook, we communicate with each other through ICQ or MSN a lot. To some extend, it makes sense that we use chatting tools to share informations so that a sharing network is built, and we can consider SMS as a social media. However, so far I cannot find a related article to support this idea while every one already thinks that SMS is a social media.

But at least one thing for sure is, believe it or not, human beings were born to be social animals. Don’t think that social network is just a outcome of this era. In fact, this sentence came out from thousands years ago, by one of the greatest Greek Philosophers Aristotle. And during thousands of years, there is no such a convenient tool for people to communicate until the invention of internet. Technology helps a social network easier to reach, the growth of social media sites were born to meet people’s demand.

Plus, Social Media now is even accelerating the globalization.  A local happening could become a global concerned situation. Isn’t this amazing? I am sure that Aristotle would be so happy if he could see the sharing network today. He would wish he could relive.

1 Comment

Filed under social media blog, social media networking