Tag Archives: social media marketing

Start a Blog for Yourself or Business: Top 10 Basics You Should Know!

Have a blog for yourself was the first thing I talked about when I started this blog. But it seems that I have never really specifically introduce how to start a blog…so in this article, I want to make it more in details. It is easier than you imagine, but there are still some basic knowledge you have to keep in mind.

1.  The Name of your Blog, and the Tagline

No matter you are a person or you will write for a business,  think of the name and tagline carefully before you start. Because it is hard for you to go back to revise it, and the most important is, the TAGLINE will be indexed by the search engine.

2. What to Blog?

The whole social media network is Share, Share and Share. Blog is a way to show yourself, and your product, so if you want to go viral, you need audience who would like to Share your content. “Content is the King”, as I always say. Blog something you are good at and interested in, so that you could at least write something worthy of share. If you love Fashion, love cooking, love traveling, love to watch Movies…go ahead and blog them!

3. Blogging Software

Find a blogging software which is easy to use. There are millions of blog website out there,but I personally suggest that you should find the one which suits your content most. Like in fashion blogosphere, most fashionistas prefer to blog through Blogger than WordPress…

4. URL

An important element to customize your blog.  You can also use it with your company’s domain together.

5. Layout

Simple and Easy is what I high recommend. You can always put beautiful images that reflect your topic, but the layout should still be clear. There are some blogs show up with awful text colors and crazy background, which won’t attract people to read.

6.  Links and Social Media pluggins.

Besides those basic SEO skills that I wrote in the last blog article, never ever forget building Links and add Social media pluggins to your blog. They are the keys for your blog to be exposed and shared.

7. Categorize your blog articles.

Never ignore the function of TAGs, while never ignore Categories. Categorize your blog articles, and you are very welcome to multi-categorize them. For example, this article I am writing can be categorized as Social Media Blog, while also Social Media Marketing…

8. Track your audience.

Most blogging software help you track where and how do your clicks come from. You can always found a clear chart on your dashboard to get to know your audience.

9. Comment Trackback

It is up to the author if they want people to comment on blogs…even though there are so much spam nowadays, it will never be wrong if you keep your comment open to audience, especially when you are blogging for your business…because you need to communicate with your consumers/potential consumers.  And be sure to trackback comments, so you will be notified when you audience reply to your message—-this means a great start of a conversation directly with your fans/consumers.

 

10. Comment on other blogs.

Another best way to attract audience and to run your blog better. You can start to comment on others’ blog even before your blog officially launched. Making friends with bloggers, knowing what they have been up to. Involve other blogs and bloggers are the best start to participate the online community.

 

 

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Filed under SEO, social media blog, social media networking

How to Get More Twitter Followers?

We always say that we need to Communicate with our customers when running a business today, since the whole world enters Social Media Era. And everything we do needs to be networked.

If you want a success in your business, you need to first make success in your related social media platform. Because now it is the time that customers take actions. All you need to do is to listen to them and communicate with them.

But how?

Twitter is the most important and popular platform to talk to your customers and fans directly. But if you have no followers, you have no one to talk to. So I will give you some tips on how to attract more twitter fans based on my own experiences.

1.  Start to follow people.  

It seems easy, but you have to keep in mind that “people” here means those twitter user who might probably be interested in your products. You can not follow people blindly, you need to focus on twitter user who have the same interest as your business do.

For example, If you are running a fashion site for online shopping, you have to find people who love fashion while love online shopping. You can find them by searching keywords through twitter’s searching bar.

2. Talk to people who you are following. 

Read their tweets and reply them friendly. You can give them compliment, answer their questions…you need to make them feel that you are a friend of them online. Care about their daily lives, give them best advice when they need help by “Mentioning” them or “Retweeting” them. Then they will begin to notice you, follow you back, and want to know you.

And trust me, twitter users love to follow people who talk to them, if you love communication, lots of people will find you and will start t0 follow you.

3. Unfollow people who don’t follow you back in time.

You need to unfollow people who don’t follow you back. Solely spend your times on people who deserve your time. 

4. Tweet more High-quality Tweets.

Tweet information that are not “nonsense”. You followers would like to know what is going on with your business, what is the hottest trend in your feild, what is the story behind…they don’t want to know how many burgers you eat today and why you hate the girl who lives next door!

5. Follow your related industries and retweet useful information from them.

If you are a movie studio, you can retweet tweets from movie companies on new movie previews; if you are a restaurant manager, you can reweet tweets from healthy tips on “green recipe” etc. Make your twitter as a information source.

 

 

 

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Filed under social media marketing, social media networking