Tag Archives: Link Building

Basic SEO skills for Blogging/Bloggers

It has been a long time since my blog updated last year :S Feel so sorry for it. However, my life has been some big changes, the biggest one is that I am living in New York City now.

From Europe to the United States, life keeps getting busy, and I also spend a lot of time doing my other work…Whatever, I am back to this ocean again and continue to contribue my researches on Social Media. Today I want to talk about some basic SEO skilling for blogging.

The other day one of my friends asked me if there were some methods for her blog to be found easily meanwhile she doesn’t want to spend too much time on blog promotion. It is true that online promotion always takes a long time, which really upsets people who living in a busy life. So hereby, I would like to give some basic SEO skills for bloggers: You can promote your blog while you are writing it!

  • Your Blog Title

You have to have an attractive blog title. “Attractive” here means “attractive” to searching engines other than you audience.  Before giving a title, please re-think: If I were a person who needs similar information, what kind of sentences or keywords will I search for?

It is not hard to discover that on searching engines result pages, blogs with easy, simple, direct titles come up first, for example “Five restaurant you should hang out in Manhattan,” Top Ten website similar as Ebay” etc.

Tips: use “HOW TO…”, “Top 5 (or10)…”, “The best XX…” title

  • Keyword Magic

Keyword is magic. Use keyword wisely please.

Use it in Titles. Tags. 

Mention them in your articles, but don’t mention it all the time. The best way is keyword should be brought up every 30 words or more. However, it varies too because some people deem that every 150 words or more.  It depends on your article. If your articles only has 300 words, then why not mention it more???

 

  • Links

Links links links. Links are important for SEO, that is why we say “link-building”.

I know for most people, sometimes it is troublesome to find related links (or related articles attached). The easiest way is use suggested links that provided by blog site itself. But you can also give links to big names: Brands, celebrities, popular words, country… Links help your popularity.

 

  • Bullets. Bold. Underline words

You must have found that almost in every article, I use bullet and bold words. I don’t really know the reason, but they help with the searching engine rankings! And it can help audience find the information they need faster.

 

 

 

 

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SEO: Dofollow, Nofollow and Robots.txt (Day 63)

Last week, I had a basic test about SEO. And I found out that there are some words which are useful in SEO while confused me. I am not sure if you also have the same problem as me, but hereby i would like to make them more clear.

1. Nofollow and Dofollow 

“Nofollow” page is very  popular in SEO. Actually, “Nofollow” is a HTML page code. You can not see which page is “dofollow”or “nofollow” directly from the webpage until you view the page source.

Firstly let’s take a look at this, this is an example of Dofollow link:

<a href="http://www.linkbuilding.com"> Social Media Specialist's Blog</a>

And Nofollow link is like this:

<a href="http://www.linkbuilding.com" rel="nofollow">Social Media Specialist's Blog</a>

With the nofollow code, generally speaking ,a webpage cannot be shown in the index through search engine algorithm. In other words, if we want to stop some text link advertisements(which is shown on our blog or own page)to not be read by search engine, we can always put the nofollow code in. For further explanation, please read here.

2. Robots.txt and NoFollow.

Robots.txt is a text file, the format is like this:

# robots.txt for http://www.example.com/ User-agent: * Disallow: /cyberworld/map/ # This is an infinite virtual URL space Disallow: /tmp/ # these will soon disappear Disallow: /foo.html

It is a text file you can edit and put in your website while Nofollow is a meta tag.  Robots.txt tell the search engine what in this page should be read or not.

Generally speaking ,the biggest difference between Robots.txt and Nofollow is that:

With Robots.txt, the search engine cannot crawl the page.

With Nofollow meta tag, the page is still crawlable, but in search engine’s index, this page is not shown, and there will be no out going links from that page, no pagerank flows either.

(Further details please read here


			

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Link Building Technology (Day 55)

Link building is not only about links exchange. We write an e-mail to exchange out links with other websites is just a part of the the whole “link building” thing whilst link building is only a piece of all SEO puzzles. Besides, backlinks and internal links are both very important  elements for link building to consider. And some people even claim that internal links are more vital than backlinks.

Nowadays, there are lots of companies helping building links for clients. They are using both technological  software and social media platform to improve the link quality, attempting to increase the number of visitors, which is also the goal for most websites. Meanwhile, it is not hard to find some free or self-purchased link building software for personal use.

Google is the most popular searching engine in the world (except China), so for most SEO specialists, have a good knowledge of Google is helpful. Like the article I wrote about the copy-write before, sometimes google can tell the “canonical page” better than other pages so that original content could have a better ranking. And here is a helpful video from Matt Cutts , who gives “link building technology” a general idea based on Google searching engine.

Personally, I think Link Building technology is a door for people to get into the website, but if the website wants to a keep audience visiting frequently, link building strategy should be focused. Therefore, both of them are important to SEO. We cannot ignore the role that link building technology plays, while be sure to make a good link building strategy to help improve the rank page and page popularity.

Link building strategy is more creative than link building technology, since the latter has its rule to follow. However, they both help the website on searching engine.

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Link Building Strategy (Day 52)

After knowing I am doing an intern in an SEO company, a lot of friends joke that I become a geek. In fact for most people, who heard of SEO before, deeming that this is a work with too much technology work. Because You have to know what kind of page with what kind of codes could be crawled better by searching engine. However, I never agree with the “geek” thing, though sometimes the ” rel=” ” “meta tags” etc. are really tedious.

Link-building is usually considered as an important “off-page” fact that relates to the ranking. And a successful link-building needs strategy too. First of all, we have to figure out how to build linking popularity. Search engines don’t crawl useless websites, and they care more about links from authorities websites  or websites which focus the same content as your website.

There are some basic ways to build link popularity,  the article “A Linking Campaign Pimer” is claimed as the oldest and the most famous method for link popularity improvement. You need to link other sites to your websites meanwhile asking them to link you back. The most simple way is that you can search for your keyword through the big searching engines firstly, then find the top website of the results and attempt to build link with them.

However, Building links is only one side. Another side is that the website should have attractive content, otherwise audience would not like to visit for a second time. There are five well-known link building strategies on this part,  and we do need to keep in mind that the content only alive until they are read by people.

In fact, building links strategy has much commons with the social media strategy. Because you have to target your audience, find where they are, you need to monitor the process and also concerns on the feedback. Link building is a long time programme, you need to be patient and focus on every detail.

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What is Link Building? (Day 51)

It is not easy to explain Link Building in a short way, since here on my left hand, there is a huge book about this. And I have been spending a long time reading it.Generally speaking, link building is a process that you can enter different websites through a variety of methods, and then get one of  links linked to a page of your website. (short descrption)

But why we need Link Building?  First, we can get more and more traffic.  Visitors from other websites will be attracted to the website by clicking the link on other websites, once the website has various links,visitors are various too. Second, Link building helps the website win a better ranking on major searching engines like Google, Yahoo, Bing etc. Most people pick searching results which show up in the first ranking page, thus, a top pageranking is extremely essential.

About the relationship between Linke Building and Social Media, I have discussed before in previous blog articles.As I said, link building plays an important role in SEO, which helps different searching engine successfully crawl to a specific website. However, we cannot treat link building as a simple concept, plus, it doesn’t mean that the more links you have , the better ranking you obtain.

To win audience through social media needs a lot of work, same as link building. SEO is not only about building links. Some pages cannot be crawled, such as the robot.txt file. Pages with too many links are not recommended either with the fact that search engines tend to only crawl about 100 links on any given pages.

There are 7 link building mistakes you should avoid. However, these mistakes are just a small piece of the whole SEO that should pay attention to. Link building also has relevant technologies and strategies to support, which will be discussed further in next articles.

 

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