Tag Archives: Internet Marketing

How to Attract More Traffic to your Blog?

Recently  I’ve been busy doing social media marketing for an online fashion community. Thus, for two months I haven’t updated anything here. However, with two months’  new online marketing  experiences, I have more to write about.

Today I would like to share some tips on blog promotion with you.

I always believe thatContent is the King, but I also want to say that If you want more traffic, you need to expose more about your blog. You have to make much noise to attract traffic.

First, make sure where do your traffic come from.  You can find something about your audience from the statistic part on your dashboard. You can see the area where most visitors come from, their traffic source etc.

Second, try to write some content to match the “Hot keyword” from the region where your audience from. For example, if you are writing fashion blog, when your audience are more from uk, you can focus on some UK fashion icons’ styles. If you are writing about entertainment,  when you audience are more  from India, you can sure focus on Bollywood, or india celebrities in Hollywood etc. I know this sounds subservient ? but it does help you earm more traffic from different areas of the world.

Third, Communication with other blogers! I have to say that this is the fastest way to earn your traffic. After your new blog article is published, go out to the world blogosphere to see what other bloggers write about. Leave messages to blogs which have the same topic as you.  Fashion to fashion, food to food, social media to social media…which gonna make more sense. The messages you leave should be high-quality, and then be sure to make your link to your blog in the end of your message, which can lead bloggers back to your own blog.

Fourth, try to use different social media sites to expose your blog address. Submit your link to release share sites like Digg,   share your new articles with fans on twitter and friends on facebook. Try to find some related online communities, make an account, and only share part of ideas and pictures from your blogs. Like Tumblr, you can always insert your blog link.

Last, try to use an attractive title for your blog articles.  Want your blog to be searched through Search engine? Try to think if you are the guy who is searching for information, what keywords you will type in the seaching bar? Try to use more words like “How to…” “What to…” “Top 10 must…” “You should…”, which gonna definitely help your blog rank higher on the result page.

 

 

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3 Ways for a Restaurant to Rise Business on Facebook

Recently I was helping my boss of the restaurant for his online business. He asked me to apply for a facebook account for the restaurant and begin to run it.  Though his restaurant is full of customers every day, I am still happy to offer some help. Social media is getting into every little part of lives, and there is no reason if we ignore the part on food.

How to rise business for a restaurant through Facebook? After some small research, I give three methods, hopefully it gonna be helpful:

1. Give discount or bonus card to your fans. I know this is not easy for a small budget restaurant, but no one in this world dont like free gifts. In order to attract more customers on facebook while encourage them to consume, a printable voucher image could be uploaded to facebook page, and let your fans print it and come for a dinner. Remember, Only for fans !

2. Give other information than  something solely about restaurant itself. For example, give valuable information on food itself. “What kind of food could help you lose weight?” “What kind of fruit is good for breakfast?” etc. Specific information on specific  restaurant is nice to post too. You can share article as how to make sushi for Japanese restaurant, share information about the history of Chinese dumplings for Chinese restaurant. They should be intereting enough to read.

3. Stories behind the scene. I remember when I was in China, McDonald once had an activity is to visit their kitchen. They opened their kitchen at specific time per week to welcome customers. An open kitchen proves a clean enviroment, no matter for junk food or healthy food. Thus, it will attract customers’ attention if there are some pictures about the kitchen, about how the kitchen cooks a specific dish, how the chef shopped the fish etc.

 

 

 

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A Basic Social Media Plan for Fashion Industry

Social Media is impacting every industry including Fashion.  Social media sites are becoming an important platform for fashion brands to not only communicate with customers, but also promote business directly.

Facebook and Twitter are the most popular social plugins that can be found through fashion industry websites, and they have even become the first place to show their new trend . Thus, how to make use of facebook and twitter is essential for fashion labels to make social media plan at first.

1. Set up an official account for your fashion lable in both Facebook and Twitter. As the most popular social network sites, they can attract most customers amongst all. Fluently statue update is a must. Daily statues must include all information that your potential customers might interested in. For example: the start of sale, new pieces for new season, special offer etc.

2.Put  “Like” button in a proper place. “Like” button is a connection to your network. Your friends can see what you like and then this “like” will possibly spread amongst your friends, and your friends’ friends. For fashion companies it is good if “like” appears in the homepage of wesbite, however, I deem that it is better if it could be shown up below specific pieces. Therefore, it is more likely to promote productions.

3. Online competition and “Tag”. If an online competition is successful enough, it will double the number of fans. The most vital element for a successful online competition relies on bonus and creativity, one thing bare in mind is that trying to involve as many fans as you can. Topic like “what am i wearing today” is always interesting for fashion lovers. Let your fans wear your pieces, upload pictures, and then tag them. Give some bonus or vouchers for the fan who receive most votes from others.

Besides these three basic actions,  Mutual Communication should not be forgotten. When you have no idea what to update,  just communicate with your fans online. Read their replies and trying to respond, especially when they ask you something, please give an answer. Asking some questions online is also a good choice, it will encourage  your followers and fans take part in.

For social media plans these are the most basic ways. Different companies must have different marketing plans depending on different customers and goals. Social media is the best place for you to know your audience. It is always easier said than done, so before making an online marketing plan, you still have to do much research.

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Fashion and Social Media

Social media influences our lives with no doubt. Personally, I am a huge fashion fan so i am really interested to discover that how social media changes the fashion industry. It looks like every thing happens during one night that not matter big or small, a large number of fashion brands have their social media platforms.

Every time we gets into the fashion company’s website,we will easily find the facebook and twitter logo. If we join their fan page or follow them on twitter, we can be kept updating on their latest fashion new pieces or sales. Thus, social media platform firstly becomes a good way for fashion company to promote their business, especially for online shopping.

Today when I logged on facebook, i found that one of my favorite high street brands “Pull & Bear” will start their online shopping website from tomorrow. I cannot help share this news with my friends right away. If there is no social media, customers will probably receive the news from websites or retail shops, which is a  far more slow way.

“Sale” season is alway attractive to customers, and social media become the tool to “spread the word”. A lot of fashion companies change their profile picture into “sale” posters to anounce that their “sale” is on sail.  It turns out that, the more people are in their social media network, the more business they will earn eventually. The more followers they have, the more active will their activities be.

Social media also is a platform for mutual communication. Having a way to communicate with customers, let them take the action provides a perfect way for fashion company to get tied with their customers. From the communication on social media, fashion company could know whether their first autumn coat is liked, whether their new color has received nice opinion etc. from public.

 

Generaly speaking, social media is the best online promotion tool for fashion companies, it helps on their online shopping, sale and communication with customers.

 

 

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The ROI of Social Media (Day 9)

Let me start with a joke:

Two mice were talking. One really wanted a girl friend, so he asked the other one: ” heya, maybe you can introduce me a nice single female that you know?” The other one took out a picture from the pocket,saying: “I do know one! here it is, how about this girl? ” He looked at the picture and got angry: “What do you mean? She is a bat! ” His friend said: “Oh come on dude, she is an air hostess.”

When I was a kid, I believed that bat is a mouse with wings, since they have the same face. But is mouse with wings bat? Biologists point out that in fact bat is bat, mouse is mouse, they are completely two different species. And today  my assignment is on the ROI (Return of Investment)of social media,  and I have spent a whole morning doing useless research on data analysis and ROI softwares until Mr.D threw me a similar question: “Is social media campaign social media? “I was speechless. I realized that I made the old mistake as I made on the mouse and bat thing.

Social Media and Social Media Campaign is not equal to each other. Social Media is for people to share online whilst Social Media Campaign is for people to do online promotion for specific productions. The former is long-term activities and a direct dialogue happens every second, but the latter is only a short-term advertisement with social media as its platform, happens in specific period.

Gary Vaynerchuk used a hilarious metaphor when received question as “how to measure the ROI of social media”. He fiercely claimed that all those datas on business we obtained could not measure the ROI of social media, and the real financial value lies on the relationship with consumer/customers. In other words, the ROI of social media campaign is about money and profits, the ROI of social media is about conversations.

It is indicated that “The problem with trying to determine ROI for social media is you are trying to put numeric quantitifes around human interactions and conversations, which are not quantifiable.” And the truth is it is not easy to measure the ROI of social media, even if a production’s advertisement  received million of “like” through facebook page. People who click “like” don’t need to purchase the production, so the “like” only hints the influence that imposed by  social media. And for those profits that company really makes are from people who buy this production for sure.

It sounds very abstract. Comparably speaking, what the ROI of social media campaign always report are brand exposures, traffic (comments on contents),  cost of sale, time to sale etc. but the ROI of social media concerns are the real increase in sale and quality of relationships. (more information please see here). However, for both of them, the ROI is not easy to calculate. It needs huge work to do, even not easier than a rocket surgery.

During the lunch, we watched another speech by Gary Vaynerchuk, who talked about how necessary for business to adapt to social media. Afterwards, I was surrounded by curiosities as “How about China?”.  Unfortunately, as a Chinese citizen who grows up inside the Great Fire Wall, I have no idea on the related development of social media business either. Probably China will make use of their own internet wonderland and continually loosing their connection with the whole world.

Knowing that I am discovering the social media world recently, my friends on my Chinese twitter (which is a product made in China) complain that global social media sites abandon China, because they ignore the power of 42 million Chinese netizens. But the fact is that it is China who abandon the globe first.Predicting the future of social media development in China, I am afraid that is even more complicated than ROI. God Bless.

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