Tag Archives: Google

Link Building Technology (Day 55)

Link building is not only about links exchange. We write an e-mail to exchange out links with other websites is just a part of the the whole “link building” thing whilst link building is only a piece of all SEO puzzles. Besides, backlinks and internal links are both very important  elements for link building to consider. And some people even claim that internal links are more vital than backlinks.

Nowadays, there are lots of companies helping building links for clients. They are using both technological  software and social media platform to improve the link quality, attempting to increase the number of visitors, which is also the goal for most websites. Meanwhile, it is not hard to find some free or self-purchased link building software for personal use.

Google is the most popular searching engine in the world (except China), so for most SEO specialists, have a good knowledge of Google is helpful. Like the article I wrote about the copy-write before, sometimes google can tell the “canonical page” better than other pages so that original content could have a better ranking. And here is a helpful video from Matt Cutts , who gives “link building technology” a general idea based on Google searching engine.

Personally, I think Link Building technology is a door for people to get into the website, but if the website wants to a keep audience visiting frequently, link building strategy should be focused. Therefore, both of them are important to SEO. We cannot ignore the role that link building technology plays, while be sure to make a good link building strategy to help improve the rank page and page popularity.

Link building strategy is more creative than link building technology, since the latter has its rule to follow. However, they both help the website on searching engine.

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Link Building Strategy (Day 52)

After knowing I am doing an intern in an SEO company, a lot of friends joke that I become a geek. In fact for most people, who heard of SEO before, deeming that this is a work with too much technology work. Because You have to know what kind of page with what kind of codes could be crawled better by searching engine. However, I never agree with the “geek” thing, though sometimes the ” rel=” ” “meta tags” etc. are really tedious.

Link-building is usually considered as an important “off-page” fact that relates to the ranking. And a successful link-building needs strategy too. First of all, we have to figure out how to build linking popularity. Search engines don’t crawl useless websites, and they care more about links from authorities websites  or websites which focus the same content as your website.

There are some basic ways to build link popularity,  the article “A Linking Campaign Pimer” is claimed as the oldest and the most famous method for link popularity improvement. You need to link other sites to your websites meanwhile asking them to link you back. The most simple way is that you can search for your keyword through the big searching engines firstly, then find the top website of the results and attempt to build link with them.

However, Building links is only one side. Another side is that the website should have attractive content, otherwise audience would not like to visit for a second time. There are five well-known link building strategies on this part,  and we do need to keep in mind that the content only alive until they are read by people.

In fact, building links strategy has much commons with the social media strategy. Because you have to target your audience, find where they are, you need to monitor the process and also concerns on the feedback. Link building is a long time programme, you need to be patient and focus on every detail.

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What is Link Building? (Day 51)

It is not easy to explain Link Building in a short way, since here on my left hand, there is a huge book about this. And I have been spending a long time reading it.Generally speaking, link building is a process that you can enter different websites through a variety of methods, and then get one of  links linked to a page of your website. (short descrption)

But why we need Link Building?  First, we can get more and more traffic.  Visitors from other websites will be attracted to the website by clicking the link on other websites, once the website has various links,visitors are various too. Second, Link building helps the website win a better ranking on major searching engines like Google, Yahoo, Bing etc. Most people pick searching results which show up in the first ranking page, thus, a top pageranking is extremely essential.

About the relationship between Linke Building and Social Media, I have discussed before in previous blog articles.As I said, link building plays an important role in SEO, which helps different searching engine successfully crawl to a specific website. However, we cannot treat link building as a simple concept, plus, it doesn’t mean that the more links you have , the better ranking you obtain.

To win audience through social media needs a lot of work, same as link building. SEO is not only about building links. Some pages cannot be crawled, such as the robot.txt file. Pages with too many links are not recommended either with the fact that search engines tend to only crawl about 100 links on any given pages.

There are 7 link building mistakes you should avoid. However, these mistakes are just a small piece of the whole SEO that should pay attention to. Link building also has relevant technologies and strategies to support, which will be discussed further in next articles.

 

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Privacy of Social Network? (Day 28)

Recently, the Chinese social network is getting quite interesting.The Chinese Twitter (Weibo) exposed some private issues on political sides.

For example, a local officer who talked with his lover through his account got caught by the policemen, and things turned out that he was corrupted. Meanwhile, a young lady who claimed that she was a daughter of the CEO of Chinese Red Cross while uploaded a lot of pictures of luxuries on her Weibo page. Since it caught public’s attention, relevant government departments began to investigate this person and it turned out that the whole Chinese Red Cross organization is even corrupted.

This is so true but sad. The true side is that finally China has something could be talked about on social network issues, the sad side is that China has a terrible corruption situation while the privacy of social network needs to be thought about.

In fact, I am good at spying someone on Facebook. Though for the first time when I registered Facebook, I was hesitated that do I really have to put my real name on this site? Will there be something bad happen if my profile was public like this? However, it seems that no one really cares, since real names and information could help us to find our friends and keep our relationship in our circles.

There are some privacy settings on social media account for sure, and Facebook is claimed as the safest social media sites. However, there are still some problems like you can know a person by looking at his friend list.

Netizens could always make them as private as they can: block the wall, make no one see the profiles etc. But with the development of social network site itself, sometimes the site could not help itself to spread the word. One day I made a new friend on a party, the next day we added each other on Facebook. Then on his wall, Facebook stated: “XXX and Cici are now friends after attending XXX party”… I was embarrassed, hoping no one could see this.

However, facebook and twitter are two different social media network sites. On twitter we don’t have to use our real name and know all information about our friends, instead we can only receive information from people we want to know. But on Twitter, every one could get information from you even they are not your followers.

Privacy is a question that I have no idea how to answer , since I have lots of doubts myself. But social media helps you know a person more to some extend. By watching picture albums, I can see how many places this person has been, by watching his statues, I can see what his life is going recently. Social media shortens our distance.

Is it possible that Facebook could help a policeman catch the criminal? Is it possible that my boss could fire me just because a drunk face? Sometimes I even feel I am living out of this world is I don’t log on Facebook even for a day.

Related articles:

Privacy 2.0

http://www.economist.com/node/15350984

A bill of privacy right for social network users

http://www.eff.org/deeplinks/2010/05/bill-privacy-rights-social-network-users

Privacy and security issues in social network

http://www.fastcompany.com/articles/2008/10/social-networking-security.html

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Google+ and Google’s Social Media Network (Day 22)

Today is the Independence Day of USA. It is also a rare nice sunny day for amsterdam . However, it seems that “Google+” hit the headline in every media. One of my colleague asked if someone had the “Google+” invitation, and it is a shame that none of us has received the confirm letter from Google. We are all eager to join this “New” social media network.

What is Google+? Generally speaking, it is a social media network, and in fact this social media network is really closed to “Facebook“, which we are all familiar with. Since the moment when Google+ was born,  it is being widely compared with Facebook.  For me, it is a bit weird to use Google to interact with friends,  since it is already powerful enough for people to obtain all kinds of information as the most popular search engine. Besides, Facebook is involving a larger population, and becoming more and more integrated, who really wants to quit Facebook?

But this is not the first time for Google to develop its social media network site. Unfortunately, most social media productions by Google before were not successful. Here is a clear picture of the history of Google’s social media:

As far as I have discovered,  Google’s social media network has achieved  some success to some extend in specific countries.  Like the site Orkut, until the year of 2011, nearly 85% of Orkut users are from Brazil and India.  Friendster, which is considered as the “grandpa” of social media network is one of the most popular sites in Asian countries.

From this picture, we can see that Google has tried different field to launch social media sites, but they have never been really globally grown. Though Google Buzz is a comparably more international and integrated social media site lately, it still made Google face an embarrassed situation. Apparently, Facebook is more convenient and welcomed by citizens.

However, Social Media itself is a developing industry with the development of technology and internet. Someday, there will be something replace Facebook. and the popularity of Facebook actually meet people’s demand in time. Thus, as the most smart search engine (which millions of people even cannot live without), Google reckons it is their time to do a big change on social media network, in order to crash Facebook and build a better social media network, Google+ was born.

Basically Google+ is similar as Facebook, as a recent launched it not only learns a lot of advantages from Facebook but also learns a lot of lessons from its unsuccessful sites before. One of the alleged best features of Google + is the circles.  It makes it more easier that friends are in different groups and circle, so your nightclubbing pictures won’t be seen by your boss if you share this in another circle.

Some people say that Google+ concerns much more on copyright things while Facebook is the co-owner of anything that users publish. But I don’t think this really makes sense, since in my past articles it is already concluded that the real copyrights don’t really exist.

Personally, I am really happy using Facebook right now.And I do believe that Facebook could keep improve itself and get better. Internet is a world of information without boundaries , Google plays an extremely role in this world without any doubt.Google already has a lot of good productions for us to use, like the Google Chrome, Google Map etc.

I always would like to say that I cannot live without Google , however, when Google+ came out, I am really  begin to worry that I will become a slave of Google, and the internet life won’t be fun at all.Plus, it is really troublesome for most of netizens to leave their current social media sites and start all connections again.

It has already been one week since I sent my email to Google+ to ask for an invitation. And now I still haven’t heard anything from them. This time Google+ is really careful to pick first users and check feedbacks to win social media networking market. But neither of them could occupied the whole world, because they both will miss one of the biggest internet market --China. Since Google search engine is kicked out from the mainland, and the Google+ won’t be accepted either. This is very hilarious.What the hell.

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How to Attract Readers to Your Blog (Day 17)

Well, I have to confess that I am ashamed. I am not popular neither online nor in reality. Before starting this article, I really need some professional advice, however,it seems that real popular bloggers scorn this shallow question. Because so far all  information that I could attain online are not from popular bloggers. So Now I guess I can only switch my role from a blogger into a blog reader to guess exactly “how”. Thus, if you find this article through Google or somewhere, please don’t take it seriously.

No matter how many ways there are to attract readers, I still believe: content is the king! If you want to know what  does this mean, please don’t feel annoying to check my first blog article. Readers won’t keep visiting one’s blog if there is full of nonsense. Usually, after a whole day of tired working or studying, while facing the computer back home, people need something different from daily lives. Something that fit their interests, something that make them relaxed and happy, something that cannot be easily found or even don’t exist in reality.

Take the “redhead bitch” Erika Napoletano for example, her blog’s big popularity helps she become one of the most famous personal social media brand.Actually, her contents include many categories, and she is a very creative person considering unconventional stuff like “57 things to do before you die”, which interests bored netizens a lot.

One of the most significant features that only the internet has is that it could turn root-class people into a big celebrity. Every one is equal to each other in social network, every one has the possibility to become famous. To adore a person has many reasons, maybe he is funny, maybe he has talent, maybe he is good looking…And the truth is every person has one shining thing inside to discover. Intending to be a popular blogger, we have to discover this “shining thing” by ourselves.

Who are you? What are you good at? What do you want to share with people? Keep these three things in mind. You have to show yourself but not self-centered in social network, meanwhile, you need to make others interested in you, both personality and contents.

You might get confused until you read this part, because internet is a virtual world, you can be anyone you can. I agree with this too. However, from those face to face interviews with popular bloggers, it is not hard to see that they are just as cute as what they write. Do you know someone who is a boring while have the ability to write interesting stories? Of course not!

“How to attract readers to your blog” has two meanings. One means that you can make people easier found you, earn more clicks, the other means people like to read your blog and keep visiting frequently. You can reach the former with technical ways like using RRS button, sharing through facebook or twitter, building links to obtain a better ranking on major search engines; but for the latter, it needs lost of works to do.

So before taking my advice above, I suggest first you read articles like “how to find your real value”, “how to know yourself”, “how to know what you really like” , that is the thing I think it is more important to build yourself and keep popularity for your blog. Well,speaking of this, why don’t  you just start writing tips on helping people to know themselves? Perhaps it gonna work, who knows ! Haha.

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Link Building and Social Media (Day 10)

Unluckily, Mr.D didn’t show up today, after receiving his message about today’s assignment through mobile phone,  I spent a whole day acting like a zombie. Because I have lots of question marks in my head, wondering the topic today: social media and link building.

If we try to understand what is link building, Wikipedia will lead us to the page of “SEO(Search Engine Optimization)”, which has been briefly described in the first day’s blog article. But “link building” does not  mean SEO fully, but it is SEO’s trump card, it plays an important role in SEO.

Here comes a word called backlink , it generally means incoming links to a websites or a web page. This is very important, because inbound links could help websites or pages achieve higher rankings through the major searching engines, like Google, Bing, Yahoo etc. And that is what SEO talks about. Therefore, what “link building” doing exactly is to build links to websites and web pages in order to help them win more exposure on the internet. The more links have been built, the better the ranking will be, then more audience will come to visit.

But what is the relationship between link building and social media? I found many articles on the importance of social media ‘s part on link building strategies, the answer is s till blurry. Thanks to Mr.S (my another boss), when all staff went home leaving me alone behind in the office, he used a simple graph leads me walking out from the darkness. SEO and Social Media are separate conceptions, and link building, which belongs to the former doesn’t relates to social media either. But when they are together, they could promote the ranking of the websites or web pages.

Using social media as the platform for “link building” could help develop effective business relationships.  For example, if a website have a twitter account or facebook page, when it has more “likes” and more retweets, a bigger popularity could help the ranking of this website higher, which is also what “link building” do. A better ranking could attract more potential consumer so that the business will possible be promoted, more profits will be made. While a company is working hard on its SEO’s link building, social media should not be forgotten.

Social plugins become essential elements, because they lead netizens to a specific website or web page’s social media platform. In other words, if a website/web page want to attract more visitors, or be easier to be found, it have to be shared through social media. There is no doubt that every one is getting involved in the social network, no matter for business or personal promotions.

Facebook and Twitter  are the two biggest social media sites which always come first according to websites. Besides that there are also blogs, forums, RSS to use. In fact,on one hand, there are  many link building softwares and computer technologies help the SEO; on the other hand, link building is a link sharing between social media and netizens. The final purpose is to come out a better ranking on major searching engines.

Though there are a large number of ways to build link popularity, it is not only about adding a link then walk away. Interactions, communications, quality of websites are all vital elements, especially for social media. Because links are built for attracting audience. Unlike the old ways of promotion, audience is the one who really take actions. Link-building provides links, audiences spread them and make them be seen by more people.

Today is my last day of the second week. I am already shocked by the power of  Social media and how it changes the world. And I even begin to believe that social media could get rid of our selfishness.

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