Link building is not only about links exchange. We write an e-mail to exchange out links with other websites is just a part of the the whole “link building” thing whilst link building is only a piece of all SEO puzzles. Besides, backlinks and internal links are both very important elements for link building to consider. And some people even claim that internal links are more vital than backlinks.
Nowadays, there are lots of companies helping building links for clients. They are using both technological software and social media platform to improve the link quality, attempting to increase the number of visitors, which is also the goal for most websites. Meanwhile, it is not hard to find some free or self-purchased link building software for personal use.
Google is the most popular searching engine in the world (except China), so for most SEO specialists, have a good knowledge of Google is helpful. Like the article I wrote about the copy-write before, sometimes google can tell the “canonical page” better than other pages so that original content could have a better ranking. And here is a helpful video from Matt Cutts , who gives “link building technology” a general idea based on Google searching engine.
Personally, I think Link Building technology is a door for people to get into the website, but if the website wants to a keep audience visiting frequently, link building strategy should be focused. Therefore, both of them are important to SEO. We cannot ignore the role that link building technology plays, while be sure to make a good link building strategy to help improve the rank page and page popularity.
Link building strategy is more creative than link building technology, since the latter has its rule to follow. However, they both help the website on searching engine.
After knowing I am doing an intern in an SEO company, a lot of friends joke that I become a geek. In fact for most people, who heard of SEO before, deeming that this is a work with too much technology work. Because You have to know what kind of page with what kind of codes could be crawled better by searching engine. However, I never agree with the “geek” thing, though sometimes the ” rel=” ” “meta tags” etc. are really tedious.
Link-building is usually considered as an important “off-page” fact that relates to the ranking. And a successful link-building needs strategy too. First of all, we have to figure out how to build linking popularity. Search engines don’t crawl useless websites, and they care more about links from authorities websites or websites which focus the same content as your website.
There are some basic ways to build link popularity, the article “A Linking Campaign Pimer” is claimed as the oldest and the most famous method for link popularity improvement. You need to link other sites to your websites meanwhile asking them to link you back. The most simple way is that you can search for your keyword through the big searching engines firstly, then find the top website of the results and attempt to build link with them.
However, Building links is only one side. Another side is that the website should have attractive content, otherwise audience would not like to visit for a second time. There are five well-known link building strategies on this part, and we do need to keep in mind that the content only alive until they are read by people.
In fact, building links strategy has much commons with the social media strategy. Because you have to target your audience, find where they are, you need to monitor the process and also concerns on the feedback. Link building is a long time programme, you need to be patient and focus on every detail.