Besides Gary Vaynerchuk, I need to figure out other four successful personal social media brands today. Again, I have to ask help from Google and Wikipedia. However, it doesn’t give me enough information this time. There is a large number of results on “how to” build a successful personal social media brands instead of a list about those “real successful” personal social media brands, it seems that most people are eager to create their own personal social media brands other than talk about others’ success. Since this is a trend of social media’s development, taking the first chance is extremely important for everyone.
Thus, it makes sense that 90% of successful personal social media brands (as far as I have found), are social media marketer or specialists, they are setting models themselves to help normal netizens become popular as they are. Plus, they are also sharing their professional knowledges with their fans. The big popularity behind them also makes me believe that social media closely relates to business profits because no matter what the communication is about, “making money” is the main topic that everyone concerns.
Gary Vaynerchuk is the most popular one without any doubts, he even has his wikipedia page.He has more than 80 thousands followers on his twitter, and it is very easy to find his youtube video on social media as well. Maybe we can say he is the best person who can apply business to social media properly. He knows how to promote business by social media skill so that many people ask help from him and listen to his advice. Though his major firstly was not social media, social media is the platform makes him famous and more successful on his business: the wine.
Frank Eliason is another famous & popular personal social medial brand. He is also a businessman but mainly focus on how to give best customer service through social media. It is said that ” He was a man doing the right thing at the right time and he unwittingly became a celebrity in social media marketing circles for his accomplishments. “ His repute from the work he did in comcastcares, and it didn’t get reduced even after when he quit his job.
Jonathan Fields , who is a famous blogger firstly, then starts his book marketing project. In fact his blog also have contents about his life and work, then how can he build a personal social media brand? Then obviously, the content is the king. Usable information is very important for the grow of personal brand. He is the author of book Career Renegade , giving advice to people on how to work what they really like, which exactly matches people’s need in today’s fast speed life.
There is another example that starts from blogging, a red head “bitch” Erika Napoletano , her kick-ass writing attract various of readers. Her contents are not specific about how to make use of social media for business as Gary Vaynerchuk, but they have great sense of humor. People read her blogs for leisure more. However, her success in blogging still pushes herself into a social media specialist level, and helping her building up her personal social media brand.
And I really need to mention Jamie Oliver ! In China, there is an old saying that “Food is the god for people”, and probably this is the reason why Jamie Oliver’s food revolution could bring him into one of the most popular personal social media brands. People want to eat healthy, people want their children to be healthy.His popularity online brings his business into reality, he owns some restaurants with huge profits (of course!) His personal social media makes him rich, makes us healthy. It creates benefits for both him and audience.
No matter what, from twitter, one of their biggest social media activity platform, we can clearly see a common feature: they are interacting with their fans all the time! And this is a very vital element to help them stay popular and make themselves better.
After seeing their success, I cannot help ask is it possible that a normal person could also be famous, successful, popular as them through social media platform? Probably not. As far as I have discovered, most of them have a prerequisite: they are already successful enough in their own field before the social media brands’ set up.People adore them because they want to be similar as them.
I cannot adore a person if he is nothing, and he has to have “something” the deserve my worship. He can be good at writing(like Erika Napoletano), can be good at running business(Like Gary Vaynerchuk), good at cooking(Jamie Oliver) etc. And that is the basis of the their popularity online. Social media is not a place for them to start their career, it is a place for them to promote, to advertise, to make them more successful.
Thus, if you want to own a popular personal social media brand, firstly discover the real value of yourself!