Tag Archives: Business

How to Get More Twitter Followers?

We always say that we need to Communicate with our customers when running a business today, since the whole world enters Social Media Era. And everything we do needs to be networked.

If you want a success in your business, you need to first make success in your related social media platform. Because now it is the time that customers take actions. All you need to do is to listen to them and communicate with them.

But how?

Twitter is the most important and popular platform to talk to your customers and fans directly. But if you have no followers, you have no one to talk to. So I will give you some tips on how to attract more twitter fans based on my own experiences.

1.  Start to follow people.  

It seems easy, but you have to keep in mind that “people” here means those twitter user who might probably be interested in your products. You can not follow people blindly, you need to focus on twitter user who have the same interest as your business do.

For example, If you are running a fashion site for online shopping, you have to find people who love fashion while love online shopping. You can find them by searching keywords through twitter’s searching bar.

2. Talk to people who you are following. 

Read their tweets and reply them friendly. You can give them compliment, answer their questions…you need to make them feel that you are a friend of them online. Care about their daily lives, give them best advice when they need help by “Mentioning” them or “Retweeting” them. Then they will begin to notice you, follow you back, and want to know you.

And trust me, twitter users love to follow people who talk to them, if you love communication, lots of people will find you and will start t0 follow you.

3. Unfollow people who don’t follow you back in time.

You need to unfollow people who don’t follow you back. Solely spend your times on people who deserve your time. 

4. Tweet more High-quality Tweets.

Tweet information that are not “nonsense”. You followers would like to know what is going on with your business, what is the hottest trend in your feild, what is the story behind…they don’t want to know how many burgers you eat today and why you hate the girl who lives next door!

5. Follow your related industries and retweet useful information from them.

If you are a movie studio, you can retweet tweets from movie companies on new movie previews; if you are a restaurant manager, you can reweet tweets from healthy tips on “green recipe” etc. Make your twitter as a information source.

 

 

 

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3 Ways for a Restaurant to Rise Business on Facebook

Recently I was helping my boss of the restaurant for his online business. He asked me to apply for a facebook account for the restaurant and begin to run it.  Though his restaurant is full of customers every day, I am still happy to offer some help. Social media is getting into every little part of lives, and there is no reason if we ignore the part on food.

How to rise business for a restaurant through Facebook? After some small research, I give three methods, hopefully it gonna be helpful:

1. Give discount or bonus card to your fans. I know this is not easy for a small budget restaurant, but no one in this world dont like free gifts. In order to attract more customers on facebook while encourage them to consume, a printable voucher image could be uploaded to facebook page, and let your fans print it and come for a dinner. Remember, Only for fans !

2. Give other information than  something solely about restaurant itself. For example, give valuable information on food itself. “What kind of food could help you lose weight?” “What kind of fruit is good for breakfast?” etc. Specific information on specific  restaurant is nice to post too. You can share article as how to make sushi for Japanese restaurant, share information about the history of Chinese dumplings for Chinese restaurant. They should be intereting enough to read.

3. Stories behind the scene. I remember when I was in China, McDonald once had an activity is to visit their kitchen. They opened their kitchen at specific time per week to welcome customers. An open kitchen proves a clean enviroment, no matter for junk food or healthy food. Thus, it will attract customers’ attention if there are some pictures about the kitchen, about how the kitchen cooks a specific dish, how the chef shopped the fish etc.

 

 

 

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How Social Media Helps in PR

PR is short for public relations.  Briefly speaking, public relation is an action of pomotion. PR agencies help companies build their favorable public images. When social media hasn’t become a part of our lives, PR is more likely focus on traditional media. But now, things changes. PR is is closely connected with social media, tradtional media is  no longer the main platform for building public images.

Today I want to make two points on how Social Media has helped PR:

1. Social Media helps you to find out where is your main audience. Though facebook and twitter are the most popular social network sites, there are still some different sites with different group of audience, which depends on countries, ages etc. The most simple way is trysocial media metrics tools to test where lies the biggest audience. A good research needs to be done, and the social media’s landscape in specific region needs to be considered.

For example, twitter is not the main social media network sites in Chinese speaking countries: including China, Taiwa, Hongkong, since they are more interested in using Sina Weibo. Thus, when thining of promotions in these areas, Sina Weibo should be a platform to be concerned.

2. Social Media helps PR agency talk with customers directly, which could lead PR agency to change their marketing plan on time after listening to customers. Social media is a channel for communications, not a marketing tactic. No matter how many fans you have , no matter the number is one million or one billion, you cannot ignore them. Social media helps you listen to them and let them take the actions. If PR agency communicate with customers more often, they will know more about what this market demand, and a better promotion plan will be built.

In a nutshell, social media could boast the efforts for PR agency. PR agency should start to research on how to make good use of it.

 

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A Basic Social Media Plan for Fashion Industry

Social Media is impacting every industry including Fashion.  Social media sites are becoming an important platform for fashion brands to not only communicate with customers, but also promote business directly.

Facebook and Twitter are the most popular social plugins that can be found through fashion industry websites, and they have even become the first place to show their new trend . Thus, how to make use of facebook and twitter is essential for fashion labels to make social media plan at first.

1. Set up an official account for your fashion lable in both Facebook and Twitter. As the most popular social network sites, they can attract most customers amongst all. Fluently statue update is a must. Daily statues must include all information that your potential customers might interested in. For example: the start of sale, new pieces for new season, special offer etc.

2.Put  “Like” button in a proper place. “Like” button is a connection to your network. Your friends can see what you like and then this “like” will possibly spread amongst your friends, and your friends’ friends. For fashion companies it is good if “like” appears in the homepage of wesbite, however, I deem that it is better if it could be shown up below specific pieces. Therefore, it is more likely to promote productions.

3. Online competition and “Tag”. If an online competition is successful enough, it will double the number of fans. The most vital element for a successful online competition relies on bonus and creativity, one thing bare in mind is that trying to involve as many fans as you can. Topic like “what am i wearing today” is always interesting for fashion lovers. Let your fans wear your pieces, upload pictures, and then tag them. Give some bonus or vouchers for the fan who receive most votes from others.

Besides these three basic actions,  Mutual Communication should not be forgotten. When you have no idea what to update,  just communicate with your fans online. Read their replies and trying to respond, especially when they ask you something, please give an answer. Asking some questions online is also a good choice, it will encourage  your followers and fans take part in.

For social media plans these are the most basic ways. Different companies must have different marketing plans depending on different customers and goals. Social media is the best place for you to know your audience. It is always easier said than done, so before making an online marketing plan, you still have to do much research.

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Facebook “Likes” and Twitter “Follows” (Day 24)

Social media networking has already become an indivisible part of our daily lives. I cannot help wondering what ways did bloggers use to advertise themselves a few year ago when Facebook and Twitter were not widely used.  With an increasing popularity, nowadays, Facebook “Like” and Twitter “Follow” buttons are a”MUST” for bloggers to promote blogs. Besides bloggers, organizations, hotels, clubs, big companies etc. are aslo seriously relying on these two small buttons to connect with fans.

Maybe for us, normal netizens, “like” and “follow” is just a “click” , but in fact they are very important for companies. There is a big power behind buttons. The number of how many “likes” and how many “follows”could demonstrate what interests are in audience. And a big audience makes a company easily to beat their competitors.

Social network is a global network, Facebook and Twitter could even be treated as the biggest online traffic booster. And there is indeed some investigations going on on the traffic data of social media. It is said that there are 22% more pages for Facebook users to browse, and the traffic increase more than 3 times trough Facebook buttons.

One day after attending a party with awesome music, I liked the page of this party organization on Facebook, then continually I began to receive new parties from this organizations. Since it is always fun to hang out with friends in the weekend for wonderful parties, I am never tired of receiving news feed from them. Thus, I think the “like” and “follow” buttons are in fact positive for both sides: companies and fans.

Not only companies could earn merits, but it is also convenient for fans to get their interested information. Companies can know more about their audience, audience can be better informed. The “Likes” follows the rule of development of social media : social and easy. Plus, humans like giving kudos.(for more information, please read here)

We also say that internet is a virtual world, however, “likes” and “follows” are virtual “kudos” but not virtual relationships. “Followers”  stands a real relationship between you and your followers, and it all about real people and real relations. Remember what did Gary say before? We must interact with our followers and we have to talk to them.

“Followers” are real people.  Besides the fact that some of them are “follow psychos”, most of them are showing their interests, and hope you could follow them back.  There are some methods on what to do with Twitter followers, and I think am really bad at it.

Some people are looking down on the important side of “followers” as me, but it turns out that keeping relationship with followers is important for online promotion, otherwise no one will care about you anymore. I do believe that the communication with followers also means a lot for the social media marketing too. Keep updating and asking questions could help keeping followers informed and let them participate in a small social network.

“Likes” and “Follows” goes viral.

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Social Media Viral Marketing (Day 23)

In fact, Viral Marketing actually has a lot of names. You probably feel a bit strange with the phrase, but your must have heard one of its other terms, like “Word of mouth“, like “Buzz marketing”. Shortly, it is a social media marketing strategy.As the original “viral” meaning, the social media campaign is spread in a large number of people: be talked about, be shared, be concerned…be passed from one person to another one without paid media. And viral marketing will bring bigger promotion and make better profit.

It is said that E-mail is the basic strategy for viral marketing, since E-Mail encourages people to forward information. With the development of social media, we have more and more platform to do viral Marketings. Especially for Twitter, Facebook, and Youtube.There are lots of forms for Viral Marketing: advergames, video clip, ebooks, interactive flash etc. And no matter in what way, the purpose is to GO VIRAL.

There are some discussions on the difference between Viral marketing and Social Marketing. Personally I think the former is more about “spread” and “profit”. Viral marketing increases traffic and attracts people through social media platforms, let netizens spread the word in order to promote a specific production or a brand while spends least money.

It is even not hard to discover that, when referring to viral marketing, not only big companies could win most profits, because of the low-paid features, a lot of small companies could also achieve success. It is universe acknowledged that money makes the world go round. The most important reason why people use Viral marketing is because it could make the biggest profit with lowest cost.And it really works!

How to do a successful viral marketing? Besides some vital elements that I have talked about on social media campaign in past articles, I do believe marketers should focus on the real value,  try to make the campaign creative, entertaining enough so that netizens would like to spread. Thus, the viral marketing is not only about a competition on social media sharing , but also about a competition on “brainstorm”.

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The ROI of Social Media (Day 9)

Let me start with a joke:

Two mice were talking. One really wanted a girl friend, so he asked the other one: ” heya, maybe you can introduce me a nice single female that you know?” The other one took out a picture from the pocket,saying: “I do know one! here it is, how about this girl? ” He looked at the picture and got angry: “What do you mean? She is a bat! ” His friend said: “Oh come on dude, she is an air hostess.”

When I was a kid, I believed that bat is a mouse with wings, since they have the same face. But is mouse with wings bat? Biologists point out that in fact bat is bat, mouse is mouse, they are completely two different species. And today  my assignment is on the ROI (Return of Investment)of social media,  and I have spent a whole morning doing useless research on data analysis and ROI softwares until Mr.D threw me a similar question: “Is social media campaign social media? “I was speechless. I realized that I made the old mistake as I made on the mouse and bat thing.

Social Media and Social Media Campaign is not equal to each other. Social Media is for people to share online whilst Social Media Campaign is for people to do online promotion for specific productions. The former is long-term activities and a direct dialogue happens every second, but the latter is only a short-term advertisement with social media as its platform, happens in specific period.

Gary Vaynerchuk used a hilarious metaphor when received question as “how to measure the ROI of social media”. He fiercely claimed that all those datas on business we obtained could not measure the ROI of social media, and the real financial value lies on the relationship with consumer/customers. In other words, the ROI of social media campaign is about money and profits, the ROI of social media is about conversations.

It is indicated that “The problem with trying to determine ROI for social media is you are trying to put numeric quantitifes around human interactions and conversations, which are not quantifiable.” And the truth is it is not easy to measure the ROI of social media, even if a production’s advertisement  received million of “like” through facebook page. People who click “like” don’t need to purchase the production, so the “like” only hints the influence that imposed by  social media. And for those profits that company really makes are from people who buy this production for sure.

It sounds very abstract. Comparably speaking, what the ROI of social media campaign always report are brand exposures, traffic (comments on contents),  cost of sale, time to sale etc. but the ROI of social media concerns are the real increase in sale and quality of relationships. (more information please see here). However, for both of them, the ROI is not easy to calculate. It needs huge work to do, even not easier than a rocket surgery.

During the lunch, we watched another speech by Gary Vaynerchuk, who talked about how necessary for business to adapt to social media. Afterwards, I was surrounded by curiosities as “How about China?”.  Unfortunately, as a Chinese citizen who grows up inside the Great Fire Wall, I have no idea on the related development of social media business either. Probably China will make use of their own internet wonderland and continually loosing their connection with the whole world.

Knowing that I am discovering the social media world recently, my friends on my Chinese twitter (which is a product made in China) complain that global social media sites abandon China, because they ignore the power of 42 million Chinese netizens. But the fact is that it is China who abandon the globe first.Predicting the future of social media development in China, I am afraid that is even more complicated than ROI. God Bless.

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