Tag Archives: blogging

Start a Blog for Yourself or Business: Top 10 Basics You Should Know!

Have a blog for yourself was the first thing I talked about when I started this blog. But it seems that I have never really specifically introduce how to start a blog…so in this article, I want to make it more in details. It is easier than you imagine, but there are still some basic knowledge you have to keep in mind.

1.  The Name of your Blog, and the Tagline

No matter you are a person or you will write for a business,  think of the name and tagline carefully before you start. Because it is hard for you to go back to revise it, and the most important is, the TAGLINE will be indexed by the search engine.

2. What to Blog?

The whole social media network is Share, Share and Share. Blog is a way to show yourself, and your product, so if you want to go viral, you need audience who would like to Share your content. “Content is the King”, as I always say. Blog something you are good at and interested in, so that you could at least write something worthy of share. If you love Fashion, love cooking, love traveling, love to watch Movies…go ahead and blog them!

3. Blogging Software

Find a blogging software which is easy to use. There are millions of blog website out there,but I personally suggest that you should find the one which suits your content most. Like in fashion blogosphere, most fashionistas prefer to blog through Blogger than WordPress…

4. URL

An important element to customize your blog.  You can also use it with your company’s domain together.

5. Layout

Simple and Easy is what I high recommend. You can always put beautiful images that reflect your topic, but the layout should still be clear. There are some blogs show up with awful text colors and crazy background, which won’t attract people to read.

6.  Links and Social Media pluggins.

Besides those basic SEO skills that I wrote in the last blog article, never ever forget building Links and add Social media pluggins to your blog. They are the keys for your blog to be exposed and shared.

7. Categorize your blog articles.

Never ignore the function of TAGs, while never ignore Categories. Categorize your blog articles, and you are very welcome to multi-categorize them. For example, this article I am writing can be categorized as Social Media Blog, while also Social Media Marketing…

8. Track your audience.

Most blogging software help you track where and how do your clicks come from. You can always found a clear chart on your dashboard to get to know your audience.

9. Comment Trackback

It is up to the author if they want people to comment on blogs…even though there are so much spam nowadays, it will never be wrong if you keep your comment open to audience, especially when you are blogging for your business…because you need to communicate with your consumers/potential consumers.  And be sure to trackback comments, so you will be notified when you audience reply to your message—-this means a great start of a conversation directly with your fans/consumers.

 

10. Comment on other blogs.

Another best way to attract audience and to run your blog better. You can start to comment on others’ blog even before your blog officially launched. Making friends with bloggers, knowing what they have been up to. Involve other blogs and bloggers are the best start to participate the online community.

 

 

Advertisements

Leave a comment

Filed under SEO, social media blog, social media networking

Basic SEO skills for Blogging/Bloggers

It has been a long time since my blog updated last year :S Feel so sorry for it. However, my life has been some big changes, the biggest one is that I am living in New York City now.

From Europe to the United States, life keeps getting busy, and I also spend a lot of time doing my other work…Whatever, I am back to this ocean again and continue to contribue my researches on Social Media. Today I want to talk about some basic SEO skilling for blogging.

The other day one of my friends asked me if there were some methods for her blog to be found easily meanwhile she doesn’t want to spend too much time on blog promotion. It is true that online promotion always takes a long time, which really upsets people who living in a busy life. So hereby, I would like to give some basic SEO skills for bloggers: You can promote your blog while you are writing it!

  • Your Blog Title

You have to have an attractive blog title. “Attractive” here means “attractive” to searching engines other than you audience.  Before giving a title, please re-think: If I were a person who needs similar information, what kind of sentences or keywords will I search for?

It is not hard to discover that on searching engines result pages, blogs with easy, simple, direct titles come up first, for example “Five restaurant you should hang out in Manhattan,” Top Ten website similar as Ebay” etc.

Tips: use “HOW TO…”, “Top 5 (or10)…”, “The best XX…” title

  • Keyword Magic

Keyword is magic. Use keyword wisely please.

Use it in Titles. Tags. 

Mention them in your articles, but don’t mention it all the time. The best way is keyword should be brought up every 30 words or more. However, it varies too because some people deem that every 150 words or more.  It depends on your article. If your articles only has 300 words, then why not mention it more???

 

  • Links

Links links links. Links are important for SEO, that is why we say “link-building”.

I know for most people, sometimes it is troublesome to find related links (or related articles attached). The easiest way is use suggested links that provided by blog site itself. But you can also give links to big names: Brands, celebrities, popular words, country… Links help your popularity.

 

  • Bullets. Bold. Underline words

You must have found that almost in every article, I use bullet and bold words. I don’t really know the reason, but they help with the searching engine rankings! And it can help audience find the information they need faster.

 

 

 

 

1 Comment

Filed under SEO, social media blog