Tag Archives: blog

Basic SEO skills for Blogging/Bloggers

It has been a long time since my blog updated last year :S Feel so sorry for it. However, my life has been some big changes, the biggest one is that I am living in New York City now.

From Europe to the United States, life keeps getting busy, and I also spend a lot of time doing my other work…Whatever, I am back to this ocean again and continue to contribue my researches on Social Media. Today I want to talk about some basic SEO skilling for blogging.

The other day one of my friends asked me if there were some methods for her blog to be found easily meanwhile she doesn’t want to spend too much time on blog promotion. It is true that online promotion always takes a long time, which really upsets people who living in a busy life. So hereby, I would like to give some basic SEO skills for bloggers: You can promote your blog while you are writing it!

  • Your Blog Title

You have to have an attractive blog title. “Attractive” here means “attractive” to searching engines other than you audience.  Before giving a title, please re-think: If I were a person who needs similar information, what kind of sentences or keywords will I search for?

It is not hard to discover that on searching engines result pages, blogs with easy, simple, direct titles come up first, for example “Five restaurant you should hang out in Manhattan,” Top Ten website similar as Ebay” etc.

Tips: use “HOW TO…”, “Top 5 (or10)…”, “The best XX…” title

  • Keyword Magic

Keyword is magic. Use keyword wisely please.

Use it in Titles. Tags. 

Mention them in your articles, but don’t mention it all the time. The best way is keyword should be brought up every 30 words or more. However, it varies too because some people deem that every 150 words or more.  It depends on your article. If your articles only has 300 words, then why not mention it more???

 

  • Links

Links links links. Links are important for SEO, that is why we say “link-building”.

I know for most people, sometimes it is troublesome to find related links (or related articles attached). The easiest way is use suggested links that provided by blog site itself. But you can also give links to big names: Brands, celebrities, popular words, country… Links help your popularity.

 

  • Bullets. Bold. Underline words

You must have found that almost in every article, I use bullet and bold words. I don’t really know the reason, but they help with the searching engine rankings! And it can help audience find the information they need faster.

 

 

 

 

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How to Attract More Traffic to your Blog?

Recently  I’ve been busy doing social media marketing for an online fashion community. Thus, for two months I haven’t updated anything here. However, with two months’  new online marketing  experiences, I have more to write about.

Today I would like to share some tips on blog promotion with you.

I always believe thatContent is the King, but I also want to say that If you want more traffic, you need to expose more about your blog. You have to make much noise to attract traffic.

First, make sure where do your traffic come from.  You can find something about your audience from the statistic part on your dashboard. You can see the area where most visitors come from, their traffic source etc.

Second, try to write some content to match the “Hot keyword” from the region where your audience from. For example, if you are writing fashion blog, when your audience are more from uk, you can focus on some UK fashion icons’ styles. If you are writing about entertainment,  when you audience are more  from India, you can sure focus on Bollywood, or india celebrities in Hollywood etc. I know this sounds subservient ? but it does help you earm more traffic from different areas of the world.

Third, Communication with other blogers! I have to say that this is the fastest way to earn your traffic. After your new blog article is published, go out to the world blogosphere to see what other bloggers write about. Leave messages to blogs which have the same topic as you.  Fashion to fashion, food to food, social media to social media…which gonna make more sense. The messages you leave should be high-quality, and then be sure to make your link to your blog in the end of your message, which can lead bloggers back to your own blog.

Fourth, try to use different social media sites to expose your blog address. Submit your link to release share sites like Digg,   share your new articles with fans on twitter and friends on facebook. Try to find some related online communities, make an account, and only share part of ideas and pictures from your blogs. Like Tumblr, you can always insert your blog link.

Last, try to use an attractive title for your blog articles.  Want your blog to be searched through Search engine? Try to think if you are the guy who is searching for information, what keywords you will type in the seaching bar? Try to use more words like “How to…” “What to…” “Top 10 must…” “You should…”, which gonna definitely help your blog rank higher on the result page.

 

 

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How to Attract Readers to Your Blog (Day 17)

Well, I have to confess that I am ashamed. I am not popular neither online nor in reality. Before starting this article, I really need some professional advice, however,it seems that real popular bloggers scorn this shallow question. Because so far all  information that I could attain online are not from popular bloggers. So Now I guess I can only switch my role from a blogger into a blog reader to guess exactly “how”. Thus, if you find this article through Google or somewhere, please don’t take it seriously.

No matter how many ways there are to attract readers, I still believe: content is the king! If you want to know what  does this mean, please don’t feel annoying to check my first blog article. Readers won’t keep visiting one’s blog if there is full of nonsense. Usually, after a whole day of tired working or studying, while facing the computer back home, people need something different from daily lives. Something that fit their interests, something that make them relaxed and happy, something that cannot be easily found or even don’t exist in reality.

Take the “redhead bitch” Erika Napoletano for example, her blog’s big popularity helps she become one of the most famous personal social media brand.Actually, her contents include many categories, and she is a very creative person considering unconventional stuff like “57 things to do before you die”, which interests bored netizens a lot.

One of the most significant features that only the internet has is that it could turn root-class people into a big celebrity. Every one is equal to each other in social network, every one has the possibility to become famous. To adore a person has many reasons, maybe he is funny, maybe he has talent, maybe he is good looking…And the truth is every person has one shining thing inside to discover. Intending to be a popular blogger, we have to discover this “shining thing” by ourselves.

Who are you? What are you good at? What do you want to share with people? Keep these three things in mind. You have to show yourself but not self-centered in social network, meanwhile, you need to make others interested in you, both personality and contents.

You might get confused until you read this part, because internet is a virtual world, you can be anyone you can. I agree with this too. However, from those face to face interviews with popular bloggers, it is not hard to see that they are just as cute as what they write. Do you know someone who is a boring while have the ability to write interesting stories? Of course not!

“How to attract readers to your blog” has two meanings. One means that you can make people easier found you, earn more clicks, the other means people like to read your blog and keep visiting frequently. You can reach the former with technical ways like using RRS button, sharing through facebook or twitter, building links to obtain a better ranking on major search engines; but for the latter, it needs lost of works to do.

So before taking my advice above, I suggest first you read articles like “how to find your real value”, “how to know yourself”, “how to know what you really like” , that is the thing I think it is more important to build yourself and keep popularity for your blog. Well,speaking of this, why don’t  you just start writing tips on helping people to know themselves? Perhaps it gonna work, who knows ! Haha.

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Copyright of your Social Media Blog (Day 3)

I decide to share my Social Media Blog to my friends in China, though WordPress.com has censored by the Great Fire Wall(GFW) many times. And this morning, I received a private message from my mum through my Chinese Twitter(Sina Weibo), she used her habitual worrying words saying: “So you just publish your research like this? What will happen if someone steal your articles? ” Firstly I laughed, but a second after, I realized this is indeed a problem.

It looks like you can only come up with those copyright things when you are living in a “non-copyrights” country, like… hmm, China, since there are countless annoying “stealing” stories happening. However, stories are not what I concern about today, and I have these two tasks: one is to discover how to make sure that readers and Google both know that my content is the original, the other is to see if it possible I can found out if my content is stolen by other people.

We trust Google, always. And Google obviously knows this so they are doing their best to make every thing better. Like the way they deal with the “canonical page”. A canonical page is “the preferred version of a set of pages with highly similar content”. Google suggests that you can use the attribute rel=”canonical” atribute to specify a canonical page, so that the searching engine could directs netizens to your canonical page. (For further details, please read here)

To some extend, re=”canonical page” could indeed help authors make their original content better be read by people, plus, there are other ways to proactively address the duplicate content issues,like using 301redirects etc.

But I still feel unsafe. Google is not a high IQ human race, it might make mistakes, sometimes gets dumb. So what happe if Googlebots, which is a web crawler used by Google, crawls more on the un-original site than the original site, then whose rank gonna be higher in Google, and how can Google distinguish them? Unfortunately, there is no clear answer.

I found a relevant video”How can I make sure that Google knows my content is the original?” from YoutubeMatt Cutts, the SEO specialist from Google talks about how to solve this problem, but in fact those solutions are not appreciated by most netizens. He still talks about same old ways to deal with copyrights issues: doing spam reports or DMCA reports and so on. And as far as we have been experienced, they are not really helpful.

Maybe you are getting depressed by now. But as the old saying goes: when one door closes, another door opens, because there are lots of tracking softwares and websites to help the original author check if their content get stolen and detect on people who steal it. You might have noticed the “copyright” loge I put in the bottom of my blog page. It is from a totally free copyright protection website myfreecopyright.com,and you only need three steps to register the site you want to protect, and get a badge from them on your site.

Copyscape.com is another website for you to find out the copies of your content online, and afterwards you can even use the Whois Source to look for the thief’s IP and domain. (For further details please read here) Plus, since we all love Google, it is taking new measure to prevent copyrights infringement and it won’t be long.

Well, hopefully a copyright protected internet environment will come soon. And in fact sharing is much better than stealing. Don’t you think it is much easier for you to click those social plugins instead of copying the whole article and put them on another site? Oh and beware, this article is protected !

MyFreeCopyright.com Registered & Protected

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Share your Social Media Blog (Day 2)

“Social Media is all about Sharing,” Mr.D says. His words remind me of my graduation thesis, where I researched the earliest Chinese blogger Isaac Mao. He believes in “Sharism” and even optimistically predict that “Sharism” could bring democracy to Chinese people. I really hope this is not just a dream, though we all know that “highly free sharing network” is unrealizable at this moment in China. As a social media specialist, every time when I think of the situation in my beloved motherland China, I feel sad.

How to share your blog? One word: Plugins. With the development of Social Network Site (SNS) , social plugins are everywhere in the web. I always click them but never tried to add them to my own online works before. So here come my task today: add facebook and twitter button to my blog articles, put the “follow me” twitter button on my blog page, and find out other more social plugins.

It seems easy, but it turns out a tough day.  There are so many people looking for plugins through internet but none of those information works on my blog. Well of course the plugin directory of WordPress.org offers thousands of free downloads to help bloggers rich their network sharing, which looks so nice, but finally I discovered that WordPress. org and WordPress.com are two different entities!

I am really obnoxious about this, and I bet that there are millions of netizens feel the same since we have the same question: Where the hell is the “plugin” section on my blog dashboard menu?! I spend hours but I cannot find it at all! So if you meet the same difficulty, please read this in the first beginning, otherwise you gonna be in a bad mood for a whole day.

I am sure that in order to make use of these plugins that supplied by wordpress.org, firstly you have to download the wordpress software, which can be found directly on the homepage of wordpress.org. Then you can follow the attached installations of different plugins to launch your interested plugins. However, I am not going to do this. I wish I could become a professional blogger really, but today the only plugins I need are simple ones.

One thing I want to emphasize is: don’t look down on WordPress.com itself ! If you are not intended to make your blog that professional, the existed functions from the dashboard are cool enough. Every blog articles you write through WordPress actually includes their own sharing plugins, all you have to do is to get into “Settings” and active them. Thus, that is what you can found in the bottom of my blog articles.

There is another useful function can be found directly from wordpress.com’s dashboard: “widgets” from the “Appearance” section. Blogger’s Twitter can be connected to blog page through the “twitter” widget. It means that the blogger’s tweets update can been seen from his blog page.

I only have a few twitter followers, because I only use twitter to follow celebrities while rarely tweets. But I guess I have to change this after adding “follow me on twitter” plugin on my blog page. And I have to say it is much easier to “follow me on Twitter” than “like this on Facebook”, neither of us (me and Mr.D) figured out how the latter works. As far as I have discovered, there are two easiest ways to add “Twitter” on the websites, one is to get the HTML code from Twitter’s offcial site, the other is to enter the twitterbuttons.com. The only difference is that the latter has a bigger image.

So far, Facebook and Twitter plugins are enough for me. But I also found an awesome link for more plugins, which can be used for social network obsessors. A website called Perlita Labs offers a series of code of all the popular plugins, including Myspace, Digg, Delicious etc. I guess with all these information above, a sharing network could be built from the blog, and then that is a real “social media blog”.

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Choosing Your Social Media Blog (Day 1)

 

Today is the very first day that I work as a social media specialist. Actually I am just a newbie walk into a new company and get into the big blue Social Media ocean. I feel that I suddenly become a little fish, ready to discover this sea area that I have never been in.

The first task to take is “Blogs”. Believe it or not, I don’t know much about blogs, but I have been a blogger for years. Cannot remember how many blogs I have owned before, but do know that everything I have written are about my daily life.

Well of course I know how to swim, but there is never an idea comes up that:hey, little fish, you should swim in the Social Media sea, and don’t stuck in your own water!  Since I  should have shared my blogging articles with someone else through Social Network Sites, and I should start this RIGHT NOW.

There are some reasons why I choose WordPress.com as my land and I will explain them later in this article.

Firstly I want to mention the alleged top ten blogging sites which I have read from blogtap.net ,in order to make sure this list is accurate to some extend, I searched the “blogging sites” through Google, and most of them showing up in the first pages. Then I guess it is reasonable for me to start my social media blog on one of them.

Today Mr. D(my boss)taught me some new words and asked me to figure out the meanings by myself. They are “SEO”, “Social Plugins” and “Content is King” etc.  For most professionals, even non-professional social media fans, they are not new at all, but for me, it takes a while to digest.

SEO is short for  Search Engine Optimization, which probably gonna play an essential role in my future work. And I like the sentence “Content is King“, which is the same expression like “Knowledge is Power “, simple, influential and interesting. Shortly speaking, content drives the web, for a popular blogger, good content is very important since it decides repeat visitors and netizens could attain benefit from it. But it is always easier said than done, anyway, I am gonna treat it as the tenet of my blog, the lighthouse in the sea.

Thanks to Google, one of the most influential and best inventions in this era, I found out that WordPress.com is the best blog platform for SEO. Meanwhile, through WordPress’ plugin directory, it is clearly to see that at least WordPress provides at least 14,827 social plugins as extensions, which is apparently the most amongst those popular blogging sites.

And as far as I have heard and considered, while also with the mention from Mr.D, WordPress has the best blog layouts as well.

The last point is the usability, since WordPress has already won the competitions of SEO, Plugins and Layouts so far, I am pretty sure that WordPress is usable enough for netizens. Thus, I decide to launch it here.

So here it goes. Hopefully everything will go well in the next days. The best thing is that I already have a feeling that I will enjoy this ocean. Ciao.

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