Fashion and Social Media

Social media influences our lives with no doubt. Personally, I am a huge fashion fan so i am really interested to discover that how social media changes the fashion industry. It looks like every thing happens during one night that not matter big or small, a large number of fashion brands have their social media platforms.

Every time we gets into the fashion company’s website,we will easily find the facebook and twitter logo. If we join their fan page or follow them on twitter, we can be kept updating on their latest fashion new pieces or sales. Thus, social media platform firstly becomes a good way for fashion company to promote their business, especially for online shopping.

Today when I logged on facebook, i found that one of my favorite high street brands “Pull & Bear” will start their online shopping website from tomorrow. I cannot help share this news with my friends right away. If there is no social media, customers will probably receive the news from websites or retail shops, which is a  far more slow way.

“Sale” season is alway attractive to customers, and social media become the tool to “spread the word”. A lot of fashion companies change their profile picture into “sale” posters to anounce that their “sale” is on sail.  It turns out that, the more people are in their social media network, the more business they will earn eventually. The more followers they have, the more active will their activities be.

Social media also is a platform for mutual communication. Having a way to communicate with customers, let them take the action provides a perfect way for fashion company to get tied with their customers. From the communication on social media, fashion company could know whether their first autumn coat is liked, whether their new color has received nice opinion etc. from public.

 

Generaly speaking, social media is the best online promotion tool for fashion companies, it helps on their online shopping, sale and communication with customers.

 

 

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SEO: Dofollow, Nofollow and Robots.txt (Day 63)

Last week, I had a basic test about SEO. And I found out that there are some words which are useful in SEO while confused me. I am not sure if you also have the same problem as me, but hereby i would like to make them more clear.

1. Nofollow and Dofollow 

“Nofollow” page is very  popular in SEO. Actually, “Nofollow” is a HTML page code. You can not see which page is “dofollow”or “nofollow” directly from the webpage until you view the page source.

Firstly let’s take a look at this, this is an example of Dofollow link:

<a href="http://www.linkbuilding.com"> Social Media Specialist's Blog</a>

And Nofollow link is like this:

<a href="http://www.linkbuilding.com" rel="nofollow">Social Media Specialist's Blog</a>

With the nofollow code, generally speaking ,a webpage cannot be shown in the index through search engine algorithm. In other words, if we want to stop some text link advertisements(which is shown on our blog or own page)to not be read by search engine, we can always put the nofollow code in. For further explanation, please read here.

2. Robots.txt and NoFollow.

Robots.txt is a text file, the format is like this:

# robots.txt for http://www.example.com/ User-agent: * Disallow: /cyberworld/map/ # This is an infinite virtual URL space Disallow: /tmp/ # these will soon disappear Disallow: /foo.html

It is a text file you can edit and put in your website while Nofollow is a meta tag.  Robots.txt tell the search engine what in this page should be read or not.

Generally speaking ,the biggest difference between Robots.txt and Nofollow is that:

With Robots.txt, the search engine cannot crawl the page.

With Nofollow meta tag, the page is still crawlable, but in search engine’s index, this page is not shown, and there will be no out going links from that page, no pagerank flows either.

(Further details please read here


			

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Link Building Technology (Day 55)

Link building is not only about links exchange. We write an e-mail to exchange out links with other websites is just a part of the the whole “link building” thing whilst link building is only a piece of all SEO puzzles. Besides, backlinks and internal links are both very important  elements for link building to consider. And some people even claim that internal links are more vital than backlinks.

Nowadays, there are lots of companies helping building links for clients. They are using both technological  software and social media platform to improve the link quality, attempting to increase the number of visitors, which is also the goal for most websites. Meanwhile, it is not hard to find some free or self-purchased link building software for personal use.

Google is the most popular searching engine in the world (except China), so for most SEO specialists, have a good knowledge of Google is helpful. Like the article I wrote about the copy-write before, sometimes google can tell the “canonical page” better than other pages so that original content could have a better ranking. And here is a helpful video from Matt Cutts , who gives “link building technology” a general idea based on Google searching engine.

Personally, I think Link Building technology is a door for people to get into the website, but if the website wants to a keep audience visiting frequently, link building strategy should be focused. Therefore, both of them are important to SEO. We cannot ignore the role that link building technology plays, while be sure to make a good link building strategy to help improve the rank page and page popularity.

Link building strategy is more creative than link building technology, since the latter has its rule to follow. However, they both help the website on searching engine.

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Link Building Strategy (Day 52)

After knowing I am doing an intern in an SEO company, a lot of friends joke that I become a geek. In fact for most people, who heard of SEO before, deeming that this is a work with too much technology work. Because You have to know what kind of page with what kind of codes could be crawled better by searching engine. However, I never agree with the “geek” thing, though sometimes the ” rel=” ” “meta tags” etc. are really tedious.

Link-building is usually considered as an important “off-page” fact that relates to the ranking. And a successful link-building needs strategy too. First of all, we have to figure out how to build linking popularity. Search engines don’t crawl useless websites, and they care more about links from authorities websites  or websites which focus the same content as your website.

There are some basic ways to build link popularity,  the article “A Linking Campaign Pimer” is claimed as the oldest and the most famous method for link popularity improvement. You need to link other sites to your websites meanwhile asking them to link you back. The most simple way is that you can search for your keyword through the big searching engines firstly, then find the top website of the results and attempt to build link with them.

However, Building links is only one side. Another side is that the website should have attractive content, otherwise audience would not like to visit for a second time. There are five well-known link building strategies on this part,  and we do need to keep in mind that the content only alive until they are read by people.

In fact, building links strategy has much commons with the social media strategy. Because you have to target your audience, find where they are, you need to monitor the process and also concerns on the feedback. Link building is a long time programme, you need to be patient and focus on every detail.

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What is Link Building? (Day 51)

It is not easy to explain Link Building in a short way, since here on my left hand, there is a huge book about this. And I have been spending a long time reading it.Generally speaking, link building is a process that you can enter different websites through a variety of methods, and then get one of  links linked to a page of your website. (short descrption)

But why we need Link Building?  First, we can get more and more traffic.  Visitors from other websites will be attracted to the website by clicking the link on other websites, once the website has various links,visitors are various too. Second, Link building helps the website win a better ranking on major searching engines like Google, Yahoo, Bing etc. Most people pick searching results which show up in the first ranking page, thus, a top pageranking is extremely essential.

About the relationship between Linke Building and Social Media, I have discussed before in previous blog articles.As I said, link building plays an important role in SEO, which helps different searching engine successfully crawl to a specific website. However, we cannot treat link building as a simple concept, plus, it doesn’t mean that the more links you have , the better ranking you obtain.

To win audience through social media needs a lot of work, same as link building. SEO is not only about building links. Some pages cannot be crawled, such as the robot.txt file. Pages with too many links are not recommended either with the fact that search engines tend to only crawl about 100 links on any given pages.

There are 7 link building mistakes you should avoid. However, these mistakes are just a small piece of the whole SEO that should pay attention to. Link building also has relevant technologies and strategies to support, which will be discussed further in next articles.

 

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 Guide to Win Social Media Online Contest (Day 29)

There are so many online contests going on nowadays, and Facebook is the main platform for people to “Like”. Generally the online contest is more about winning votes. And the contest  which Mr.D participated two weeks ago continues, until now we have won 80+ votes, definitely on the  first place amongst all competitors.

This is a nice result we would like see, not only for the VIP party tickets we will receive as the winner, but also for “winning an online contest on social media”.

Hereby I would like to share my methods with you, they are short, easy, but very useful.

  1. Personal E-mails and Messages. I have to admit that people who receive your mail and messages will probably consider it is a spam, and they won’t take any actions on that. So the best way is try not to make your mails look like a spam. A lot of spam letters start with “hey dear could you please…”, and you have to avoid this beginning. Just calm down, take a deep breath, and write a sincerely clearly and persuasive letter. Make sure your friends will listen to you and help you win.
  2. Bonus. There is no one in the world dislikes bonus. Though I didn’t point this out on Mr.D’s contest, but it really works. If you are a company which has enough money to offer  some free gifts, please do this. In fact you don’t have to make every one get something, you can set limited number of big prize for random people. And for netizens, only a “click” really makes a good deal.
  3. Make use of your network.  We all know that in order to win an online contest, first thing we should start from our network. At least there are some basic things we should do:  posting on your walls, creating an events to gather all of your friends do the voting, talking to your friends who is online, tweet your contest…
  4. Buy Votes.  There are some people online who sell votes. I am not sure about the price, but if this voting is really extremely important to you, you can do it, why not? If they can make you win!
  5. Facebook platform. There are some interesting groups in facebook like “50 likes or votes” , “contests exchange votes/likes“, you can post the your contest and ask for more people to vote for you. But remember, before you are waiting for more votes, please be an active voter yourself. Go to people’s contest on this page and vote for them, after voting, tell them you are done!
Plus, there are still more ways to use for online contest. You can always choose the best way that you like. But there are two things I wan you to know:
  1. Don’t believe in forum so much. I have tried some alleged forums, but too bad that no one responded me. I think probably is because it is not that convenient for people to move from current forum to another social media site, besides, the discussion in one forum always changes so fast, maybe only ten minutes later, no one could notice your contest anymore.
  2. Don’t leave comments on your own contest. Facebook is really good at tracking your footprints. No matter there are how many people vote for you, once you leave a comments, all of them will get a notification from Facebook, which could be annoying to some extend. It could leads to an “unlike”  result.
Related articles:
How to win an online voted based contest:
How to run a successful social media contest:
Where to get contest votes:

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Privacy of Social Network? (Day 28)

Recently, the Chinese social network is getting quite interesting.The Chinese Twitter (Weibo) exposed some private issues on political sides.

For example, a local officer who talked with his lover through his account got caught by the policemen, and things turned out that he was corrupted. Meanwhile, a young lady who claimed that she was a daughter of the CEO of Chinese Red Cross while uploaded a lot of pictures of luxuries on her Weibo page. Since it caught public’s attention, relevant government departments began to investigate this person and it turned out that the whole Chinese Red Cross organization is even corrupted.

This is so true but sad. The true side is that finally China has something could be talked about on social network issues, the sad side is that China has a terrible corruption situation while the privacy of social network needs to be thought about.

In fact, I am good at spying someone on Facebook. Though for the first time when I registered Facebook, I was hesitated that do I really have to put my real name on this site? Will there be something bad happen if my profile was public like this? However, it seems that no one really cares, since real names and information could help us to find our friends and keep our relationship in our circles.

There are some privacy settings on social media account for sure, and Facebook is claimed as the safest social media sites. However, there are still some problems like you can know a person by looking at his friend list.

Netizens could always make them as private as they can: block the wall, make no one see the profiles etc. But with the development of social network site itself, sometimes the site could not help itself to spread the word. One day I made a new friend on a party, the next day we added each other on Facebook. Then on his wall, Facebook stated: “XXX and Cici are now friends after attending XXX party”… I was embarrassed, hoping no one could see this.

However, facebook and twitter are two different social media network sites. On twitter we don’t have to use our real name and know all information about our friends, instead we can only receive information from people we want to know. But on Twitter, every one could get information from you even they are not your followers.

Privacy is a question that I have no idea how to answer , since I have lots of doubts myself. But social media helps you know a person more to some extend. By watching picture albums, I can see how many places this person has been, by watching his statues, I can see what his life is going recently. Social media shortens our distance.

Is it possible that Facebook could help a policeman catch the criminal? Is it possible that my boss could fire me just because a drunk face? Sometimes I even feel I am living out of this world is I don’t log on Facebook even for a day.

Related articles:

Privacy 2.0

http://www.economist.com/node/15350984

A bill of privacy right for social network users

http://www.eff.org/deeplinks/2010/05/bill-privacy-rights-social-network-users

Privacy and security issues in social network

http://www.fastcompany.com/articles/2008/10/social-networking-security.html

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Facebook “Likes” and Twitter “Follows” (Day 24)

Social media networking has already become an indivisible part of our daily lives. I cannot help wondering what ways did bloggers use to advertise themselves a few year ago when Facebook and Twitter were not widely used.  With an increasing popularity, nowadays, Facebook “Like” and Twitter “Follow” buttons are a”MUST” for bloggers to promote blogs. Besides bloggers, organizations, hotels, clubs, big companies etc. are aslo seriously relying on these two small buttons to connect with fans.

Maybe for us, normal netizens, “like” and “follow” is just a “click” , but in fact they are very important for companies. There is a big power behind buttons. The number of how many “likes” and how many “follows”could demonstrate what interests are in audience. And a big audience makes a company easily to beat their competitors.

Social network is a global network, Facebook and Twitter could even be treated as the biggest online traffic booster. And there is indeed some investigations going on on the traffic data of social media. It is said that there are 22% more pages for Facebook users to browse, and the traffic increase more than 3 times trough Facebook buttons.

One day after attending a party with awesome music, I liked the page of this party organization on Facebook, then continually I began to receive new parties from this organizations. Since it is always fun to hang out with friends in the weekend for wonderful parties, I am never tired of receiving news feed from them. Thus, I think the “like” and “follow” buttons are in fact positive for both sides: companies and fans.

Not only companies could earn merits, but it is also convenient for fans to get their interested information. Companies can know more about their audience, audience can be better informed. The “Likes” follows the rule of development of social media : social and easy. Plus, humans like giving kudos.(for more information, please read here)

We also say that internet is a virtual world, however, “likes” and “follows” are virtual “kudos” but not virtual relationships. “Followers”  stands a real relationship between you and your followers, and it all about real people and real relations. Remember what did Gary say before? We must interact with our followers and we have to talk to them.

“Followers” are real people.  Besides the fact that some of them are “follow psychos”, most of them are showing their interests, and hope you could follow them back.  There are some methods on what to do with Twitter followers, and I think am really bad at it.

Some people are looking down on the important side of “followers” as me, but it turns out that keeping relationship with followers is important for online promotion, otherwise no one will care about you anymore. I do believe that the communication with followers also means a lot for the social media marketing too. Keep updating and asking questions could help keeping followers informed and let them participate in a small social network.

“Likes” and “Follows” goes viral.

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Social Media Viral Marketing (Day 23)

In fact, Viral Marketing actually has a lot of names. You probably feel a bit strange with the phrase, but your must have heard one of its other terms, like “Word of mouth“, like “Buzz marketing”. Shortly, it is a social media marketing strategy.As the original “viral” meaning, the social media campaign is spread in a large number of people: be talked about, be shared, be concerned…be passed from one person to another one without paid media. And viral marketing will bring bigger promotion and make better profit.

It is said that E-mail is the basic strategy for viral marketing, since E-Mail encourages people to forward information. With the development of social media, we have more and more platform to do viral Marketings. Especially for Twitter, Facebook, and Youtube.There are lots of forms for Viral Marketing: advergames, video clip, ebooks, interactive flash etc. And no matter in what way, the purpose is to GO VIRAL.

There are some discussions on the difference between Viral marketing and Social Marketing. Personally I think the former is more about “spread” and “profit”. Viral marketing increases traffic and attracts people through social media platforms, let netizens spread the word in order to promote a specific production or a brand while spends least money.

It is even not hard to discover that, when referring to viral marketing, not only big companies could win most profits, because of the low-paid features, a lot of small companies could also achieve success. It is universe acknowledged that money makes the world go round. The most important reason why people use Viral marketing is because it could make the biggest profit with lowest cost.And it really works!

How to do a successful viral marketing? Besides some vital elements that I have talked about on social media campaign in past articles, I do believe marketers should focus on the real value,  try to make the campaign creative, entertaining enough so that netizens would like to spread. Thus, the viral marketing is not only about a competition on social media sharing , but also about a competition on “brainstorm”.

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Google+ and Google’s Social Media Network (Day 22)

Today is the Independence Day of USA. It is also a rare nice sunny day for amsterdam . However, it seems that “Google+” hit the headline in every media. One of my colleague asked if someone had the “Google+” invitation, and it is a shame that none of us has received the confirm letter from Google. We are all eager to join this “New” social media network.

What is Google+? Generally speaking, it is a social media network, and in fact this social media network is really closed to “Facebook“, which we are all familiar with. Since the moment when Google+ was born,  it is being widely compared with Facebook.  For me, it is a bit weird to use Google to interact with friends,  since it is already powerful enough for people to obtain all kinds of information as the most popular search engine. Besides, Facebook is involving a larger population, and becoming more and more integrated, who really wants to quit Facebook?

But this is not the first time for Google to develop its social media network site. Unfortunately, most social media productions by Google before were not successful. Here is a clear picture of the history of Google’s social media:

As far as I have discovered,  Google’s social media network has achieved  some success to some extend in specific countries.  Like the site Orkut, until the year of 2011, nearly 85% of Orkut users are from Brazil and India.  Friendster, which is considered as the “grandpa” of social media network is one of the most popular sites in Asian countries.

From this picture, we can see that Google has tried different field to launch social media sites, but they have never been really globally grown. Though Google Buzz is a comparably more international and integrated social media site lately, it still made Google face an embarrassed situation. Apparently, Facebook is more convenient and welcomed by citizens.

However, Social Media itself is a developing industry with the development of technology and internet. Someday, there will be something replace Facebook. and the popularity of Facebook actually meet people’s demand in time. Thus, as the most smart search engine (which millions of people even cannot live without), Google reckons it is their time to do a big change on social media network, in order to crash Facebook and build a better social media network, Google+ was born.

Basically Google+ is similar as Facebook, as a recent launched it not only learns a lot of advantages from Facebook but also learns a lot of lessons from its unsuccessful sites before. One of the alleged best features of Google + is the circles.  It makes it more easier that friends are in different groups and circle, so your nightclubbing pictures won’t be seen by your boss if you share this in another circle.

Some people say that Google+ concerns much more on copyright things while Facebook is the co-owner of anything that users publish. But I don’t think this really makes sense, since in my past articles it is already concluded that the real copyrights don’t really exist.

Personally, I am really happy using Facebook right now.And I do believe that Facebook could keep improve itself and get better. Internet is a world of information without boundaries , Google plays an extremely role in this world without any doubt.Google already has a lot of good productions for us to use, like the Google Chrome, Google Map etc.

I always would like to say that I cannot live without Google , however, when Google+ came out, I am really  begin to worry that I will become a slave of Google, and the internet life won’t be fun at all.Plus, it is really troublesome for most of netizens to leave their current social media sites and start all connections again.

It has already been one week since I sent my email to Google+ to ask for an invitation. And now I still haven’t heard anything from them. This time Google+ is really careful to pick first users and check feedbacks to win social media networking market. But neither of them could occupied the whole world, because they both will miss one of the biggest internet market --China. Since Google search engine is kicked out from the mainland, and the Google+ won’t be accepted either. This is very hilarious.What the hell.

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