Have a blog for yourself was the first thing I talked about when I started this blog. But it seems that I have never really specifically introduce how to start a blog…so in this article, I want to make it more in details. It is easier than you imagine, but there are still some basic knowledge you have to keep in mind.
1. The Name of your Blog, and the Tagline
No matter you are a person or you will write for a business, think of the name and tagline carefully before you start. Because it is hard for you to go back to revise it, and the most important is, the TAGLINE will be indexed by the search engine.
2. What to Blog?
The whole social media network is Share, Share and Share. Blog is a way to show yourself, and your product, so if you want to go viral, you need audience who would like to Share your content. “Content is the King”, as I always say. Blog something you are good at and interested in, so that you could at least write something worthy of share. If you love Fashion, love cooking, love traveling, love to watch Movies…go ahead and blog them!
Find a blogging software which is easy to use. There are millions of blog website out there,but I personally suggest that you should find the one which suits your content most. Like in fashion blogosphere, most fashionistas prefer to blog through Blogger than WordPress…
An important element to customize your blog. You can also use it with your company’s domain together.
Simple and Easy is what I high recommend. You can always put beautiful images that reflect your topic, but the layout should still be clear. There are some blogs show up with awful text colors and crazy background, which won’t attract people to read.
6. Links and Social Media pluggins.
Besides those basic SEO skills that I wrote in the last blog article, never ever forget building Links and add Social media pluggins to your blog. They are the keys for your blog to be exposed and shared.
7. Categorize your blog articles.
Never ignore the function of TAGs, while never ignore Categories. Categorize your blog articles, and you are very welcome to multi-categorize them. For example, this article I am writing can be categorized as Social Media Blog, while also Social Media Marketing…
8. Track your audience.
Most blogging software help you track where and how do your clicks come from. You can always found a clear chart on your dashboard to get to know your audience.
9. Comment Trackback
It is up to the author if they want people to comment on blogs…even though there are so much spam nowadays, it will never be wrong if you keep your comment open to audience, especially when you are blogging for your business…because you need to communicate with your consumers/potential consumers. And be sure to trackback comments, so you will be notified when you audience reply to your message—-this means a great start of a conversation directly with your fans/consumers.
10. Comment on other blogs.
Another best way to attract audience and to run your blog better. You can start to comment on others’ blog even before your blog officially launched. Making friends with bloggers, knowing what they have been up to. Involve other blogs and bloggers are the best start to participate the online community.
- Seventeen Ways To Improve Your Blog – Case Study (seomoz.org)
- You Need to Know Your Blogging Software (faithfulbloggers.com)
- 17 Questions You Must Ask Before You Ditch Your Blog (kikolani.com)
- Week 7&8: WordPress vs Blogger (golienyirenda.wordpress.com)
- Guidelines for Selecting Blogging Software (thetechscoop.net)
- A Quick-Start Guide to Social Media for College and University Presidents (case.org)
- Week 6: Social Media Optimization (golienyirenda.wordpress.com)