PR is short for public relations. Briefly speaking, public relation is an action of pomotion. PR agencies help companies build their favorable public images. When social media hasn’t become a part of our lives, PR is more likely focus on traditional media. But now, things changes. PR is is closely connected with social media, tradtional media is no longer the main platform for building public images.
Today I want to make two points on how Social Media has helped PR:
1. Social Media helps you to find out where is your main audience. Though facebook and twitter are the most popular social network sites, there are still some different sites with different group of audience, which depends on countries, ages etc. The most simple way is trysocial media metrics tools to test where lies the biggest audience. A good research needs to be done, and the social media’s landscape in specific region needs to be considered.
For example, twitter is not the main social media network sites in Chinese speaking countries: including China, Taiwa, Hongkong, since they are more interested in using Sina Weibo. Thus, when thining of promotions in these areas, Sina Weibo should be a platform to be concerned.
2. Social Media helps PR agency talk with customers directly, which could lead PR agency to change their marketing plan on time after listening to customers. Social media is a channel for communications, not a marketing tactic. No matter how many fans you have , no matter the number is one million or one billion, you cannot ignore them. Social media helps you listen to them and let them take the actions. If PR agency communicate with customers more often, they will know more about what this market demand, and a better promotion plan will be built.
In a nutshell, social media could boast the efforts for PR agency. PR agency should start to research on how to make good use of it.