Daily Archives: September 14, 2011

3 Ways for a Restaurant to Rise Business on Facebook

Recently I was helping my boss of the restaurant for his online business. He asked me to apply for a facebook account for the restaurant and begin to run it.  Though his restaurant is full of customers every day, I am still happy to offer some help. Social media is getting into every little part of lives, and there is no reason if we ignore the part on food.

How to rise business for a restaurant through Facebook? After some small research, I give three methods, hopefully it gonna be helpful:

1. Give discount or bonus card to your fans. I know this is not easy for a small budget restaurant, but no one in this world dont like free gifts. In order to attract more customers on facebook while encourage them to consume, a printable voucher image could be uploaded to facebook page, and let your fans print it and come for a dinner. Remember, Only for fans !

2. Give other information than  something solely about restaurant itself. For example, give valuable information on food itself. “What kind of food could help you lose weight?” “What kind of fruit is good for breakfast?” etc. Specific information on specific  restaurant is nice to post too. You can share article as how to make sushi for Japanese restaurant, share information about the history of Chinese dumplings for Chinese restaurant. They should be intereting enough to read.

3. Stories behind the scene. I remember when I was in China, McDonald once had an activity is to visit their kitchen. They opened their kitchen at specific time per week to welcome customers. An open kitchen proves a clean enviroment, no matter for junk food or healthy food. Thus, it will attract customers’ attention if there are some pictures about the kitchen, about how the kitchen cooks a specific dish, how the chef shopped the fish etc.

 

 

 

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How Social Media Helps in PR

PR is short for public relations.  Briefly speaking, public relation is an action of pomotion. PR agencies help companies build their favorable public images. When social media hasn’t become a part of our lives, PR is more likely focus on traditional media. But now, things changes. PR is is closely connected with social media, tradtional media is  no longer the main platform for building public images.

Today I want to make two points on how Social Media has helped PR:

1. Social Media helps you to find out where is your main audience. Though facebook and twitter are the most popular social network sites, there are still some different sites with different group of audience, which depends on countries, ages etc. The most simple way is trysocial media metrics tools to test where lies the biggest audience. A good research needs to be done, and the social media’s landscape in specific region needs to be considered.

For example, twitter is not the main social media network sites in Chinese speaking countries: including China, Taiwa, Hongkong, since they are more interested in using Sina Weibo. Thus, when thining of promotions in these areas, Sina Weibo should be a platform to be concerned.

2. Social Media helps PR agency talk with customers directly, which could lead PR agency to change their marketing plan on time after listening to customers. Social media is a channel for communications, not a marketing tactic. No matter how many fans you have , no matter the number is one million or one billion, you cannot ignore them. Social media helps you listen to them and let them take the actions. If PR agency communicate with customers more often, they will know more about what this market demand, and a better promotion plan will be built.

In a nutshell, social media could boast the efforts for PR agency. PR agency should start to research on how to make good use of it.

 

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Filed under social media marketing, social media networking