Social Media is impacting every industry including Fashion. Social media sites are becoming an important platform for fashion brands to not only communicate with customers, but also promote business directly.
Facebook and Twitter are the most popular social plugins that can be found through fashion industry websites, and they have even become the first place to show their new trend . Thus, how to make use of facebook and twitter is essential for fashion labels to make social media plan at first.
1. Set up an official account for your fashion lable in both Facebook and Twitter. As the most popular social network sites, they can attract most customers amongst all. Fluently statue update is a must. Daily statues must include all information that your potential customers might interested in. For example: the start of sale, new pieces for new season, special offer etc.
2.Put “Like” button in a proper place. “Like” button is a connection to your network. Your friends can see what you like and then this “like” will possibly spread amongst your friends, and your friends’ friends. For fashion companies it is good if “like” appears in the homepage of wesbite, however, I deem that it is better if it could be shown up below specific pieces. Therefore, it is more likely to promote productions.
3. Online competition and “Tag”. If an online competition is successful enough, it will double the number of fans. The most vital element for a successful online competition relies on bonus and creativity, one thing bare in mind is that trying to involve as many fans as you can. Topic like “what am i wearing today” is always interesting for fashion lovers. Let your fans wear your pieces, upload pictures, and then tag them. Give some bonus or vouchers for the fan who receive most votes from others.
Besides these three basic actions, Mutual Communication should not be forgotten. When you have no idea what to update, just communicate with your fans online. Read their replies and trying to respond, especially when they ask you something, please give an answer. Asking some questions online is also a good choice, it will encourage your followers and fans take part in.
For social media plans these are the most basic ways. Different companies must have different marketing plans depending on different customers and goals. Social media is the best place for you to know your audience. It is always easier said than done, so before making an online marketing plan, you still have to do much research.