In fact, Viral Marketing actually has a lot of names. You probably feel a bit strange with the phrase, but your must have heard one of its other terms, like “Word of mouth“, like “Buzz marketing”. Shortly, it is a social media marketing strategy.As the original “viral” meaning, the social media campaign is spread in a large number of people: be talked about, be shared, be concerned…be passed from one person to another one without paid media. And viral marketing will bring bigger promotion and make better profit.
It is said that E-mail is the basic strategy for viral marketing, since E-Mail encourages people to forward information. With the development of social media, we have more and more platform to do viral Marketings. Especially for Twitter, Facebook, and Youtube.There are lots of forms for Viral Marketing: advergames, video clip, ebooks, interactive flash etc. And no matter in what way, the purpose is to GO VIRAL.
There are some discussions on the difference between Viral marketing and Social Marketing. Personally I think the former is more about “spread” and “profit”. Viral marketing increases traffic and attracts people through social media platforms, let netizens spread the word in order to promote a specific production or a brand while spends least money.
It is even not hard to discover that, when referring to viral marketing, not only big companies could win most profits, because of the low-paid features, a lot of small companies could also achieve success. It is universe acknowledged that money makes the world go round. The most important reason why people use Viral marketing is because it could make the biggest profit with lowest cost.And it really works!
How to do a successful viral marketing? Besides some vital elements that I have talked about on social media campaign in past articles, I do believe marketers should focus on the real value, try to make the campaign creative, entertaining enough so that netizens would like to spread. Thus, the viral marketing is not only about a competition on social media sharing , but also about a competition on “brainstorm”.