Daily Archives: June 28, 2011

Your Social Media Personal Brand? ( Day 14)

Of course I know the big power of Social Media, and I understand how people are happily freely share knowledges nowadays, and I am a big Facebook fan too.However, I have always been doubted on why we should develop our individual social media brand, is this necessary?

I have talked about the social medial campaign a few days before, clearly, social media is becoming a popular platform for big companies to advertise themselves and make better profits.

In the beginning, social media sites like facebook and twitter etc. are starting from individuals’ pages. Because companies attract a large scale of audience, who are getting used to broadcasting daily lives online, it creates the possibility that marketing through social media could be successful.  Thus, we cannot help asking, why dont we use social media to build our personal brands?

Actually personal brand is a concept from PR (public relations), with the development of web 2.0,  individuals are more outstanding from their social media pages. Celebrities expose themselves more in front of public to attract more followers while normal people could become famous by sharing informations.

One of the biggest successful examples is Gary Vaynerchuk, he walks in the frontier field of social media, and now becomes one of the most famous and popular person in USA, and even the whole world.

Looking at his twitter,  with a  big number of 88 thousand fans, he also follows more than 10 thousand people. Unlike those hollywood stars who keep showing themselves through twitter and treating other fans’ replays as nothing —well, I have this frustrated experience, I mentioned my favorite football star millions of times wishing he could reply me even only one time, but this wish never came true—His twitter page is full of interactions with people, which makes me wonder if he does nothing every day but only communicates with his fans.

However, if we say creating a facebook and a twitter account is a must, then communicating with fans is one of the most important ways to build the personal brand. In order to become famous in social media,  individuals have to learn to listen to fans firstly, fans are taking the main actions. It is not hard to find out that there are so many alleged “experts” teaching us how to set up the personal brand, but in fact they  dont even have their personal brands with themselves, not mention famous personal brands :S

Mainly speaking,a successful social media personal blog needs lots of works: including bloggings, audience targets, social community research, brand ambassador selection etc.  And when referring the reasons why, even Mr.D says the same: “it is the future.”

Future? Does every one needs to run a personal brand on social media? Or is it just a “huge ego”thing? There is no doubt that a successful personal social media brand could help promote individuals themselves and even create business profits.But in the future, when every one has a personal brand, I am really not sure if we can still call it “personal brand” !

It is said that it is better to talk about usable things which interest audience when developing the personal brand in order to get more fans,  so if people only want to be a narcissist and keep talking about their daily lives won’t get  what they really want.  Personal social media brand, which is an outcome from the development of social media network, to some extend shows that everyone equally shares knowledges, i mean, useful knowledges.

Gary Vaynerchuk says, all people with personal social media brand have to do is to focus on their audience, then just let the audience grow naturally, which is the advantage that only social media network could bring. I totally agree with him, but personal brands cannot be fit in everywhere, in every person. Now it is a new era, and it is a perfect time to start your personal social media brand, but when personal social media brand gets more popular, then there might won’t be so many influential brands anymore except first ones. Until then, there probably will have new personal brand issues in other ways.

However, at present, we normal people, cannot be exposed in front of traditional media as hollywood stars, social media is the best platform to expose ourselves. At least it creates a feeling that we exist in the world, plus, if you are jobless or leading a misery life, why not try to create your personal social media brand to increase your exposure and even make money on it?


Filed under social media marketing, social media networking