Today’s topic is Social Media Campaign, which I thought I was unacquainted with. “It gonna be a long day”, I told myself while opening my Facebook page as usual.Then again, I received the “Farmville” invitation. Damn, this is so annoying! I cannot remember how many times I have received this, even from those friends I am not familiar with! So no matter what, this time I have to figure out how to block “Farmville” on Facebook first. However, Google easily breaks my heart in one second, because the result shows that in fact “Farmville” has 8 million fans, which is even bigger than Twitter, it is not only the social networking game of the year, but also, attention please, it is considered as one of the best social media campaigns by Forbes magazine!
So huh, this is the Social Media Campaign.Well, at least from the case of “Farmville”, a good social media campaign doesn’t work for every one, it has its own group of audience, and it might also bring harassment to other netizens.But still, they can be categorized as successful ones because of huge influences and profits.
Briefly, Social Media Campaign is a part of social media marketing, and it can be described as an advertising way through Social Media. Since Social Media is a highly free share network, the social media campaign could be very influential and can refer to loads of fields besides Games.
“Give me my Chuck” campaign is one of an influential online activity to collect fans to save the NBC‘s TV show “Chuck“, which attracts enough attention from NBC and finally renewed two seasons. The 2008 United States presidential election also had huge presence on social networking sites, it is claimed that one major success for Obama’s victory comes from the power of social media. The famous auto company Ford also uses social media to promote their new Fiesta，so do food companies as Dunkin Donuts and Burger King.
Amongst all these campaigns, popular social media sites, especially Facebook, Youtube and Twitter, play an essential role. Social media leads a new trend of marketing, leads a new form of campaign, and leads Barbie and Ken together again as well.
So far, the best-ever social media campaign is “the blair witch project” , which is a horro film. But with the social media promotion, the film made more than $29 million during its first week and has generated about $249 million to date worldwide.
There are indeed some lessons we can learn from the success of the Blair Witch Project, however, different case has different situations. Campaign of a movie is easier than it of a normal production, because people prefer stories, which make it possible to attract a larger audience.
In a nut shell, there are some vital elements to run a successful social media campaign, firstly the campaign should be creative enough to catch public attention, no matter the idea is funny or scary, it should be interesting enough for netizens to share with friends. Actually in order to promote online influentially, the keyword must be “SHARE”. Social media offers a big platform for every one in the world to take part in a same big network, and a good social media campaign should be well planned and strategic.
Another interesting thing is that, as far as I have discovered, unlike traditional advertisement which we usually see from TV and Newspapers, celebrities do not really help social media campaign. Based on small network, consumers are more intended to be influenced by other factors in their social network, where they can respond to and communicate with each other much more easily.
In some countries, like USA, social media campaign is beginning to play a main part on marketings whilst in some other countries like China, social media campaign hasn’t really started yet. Thinking of the power of social media, I believe that the whole globe will get involved in no time.
Nevertheless, all I wrote above is just a very shallow description on social media marketing, personally, I would really like to participate in some campaigns which fit my interests in the near future. At this moment I still choose to block “Farmville ” from my facebook, because it is just not my cup of tea. Actually I don’t know why I really want some fried chicken wings today, are there any campaign with free gifts on that?